Title: You’d Never Guess - Mining
Duration: 1:02 minutes
Description:
From your kitchen counter to the roads you drive, it’s surprising how Shell Industrial Lubricants is critical to the things you enjoy every day.
You’d Never Guess Mining - Transcript
[Background music plays]
Bright, uplifting music
[Animated sequence]
At dawn, a family car drives down a road. The kids are excited in the backseat. Mom smiles from front seat. Wide shot of quarry. Close up of rocks being excavated in the quarry.
[Spoken dialogue]
You’d never guess that their excitement this morning was made possible in a quarry last year.
[Animated sequence]
Cut to a close up of a road paver laying gravel and tar. Car going down the road. The family getting out of the car. Family walking through the woods. Car doors are shown being formed in a steel factory.
[Spoken dialogue]
You’d never guess that the car that takes them to spectacular places, was born in a much more humble place.
[Animated sequence]
The family has a picnic lunch.
[Spoken dialogue]
Or that their picnic lunch took all summer to prepare.
[Animated sequence]
A combine is shown spilling grain into a trailer.
[Spoken dialogue]
In fact, many of the things that make this family’s trip work better…works here first.
[Animated sequence]
We see the inside of a coal mine. Miner working by light of lantern.
[Spoken dialogue]
Shell Lubricants are the vital elements that give people the ability to deliver our energy…
[Animated sequence]
A land surveyor is shown. Cuts to a construction site and a port. Then it cuts to a train going down a track. Grain is shown going into a truck. Person cutting bread.
[Spoken dialogue]
Our food…
[Animated sequence]
Logging truck going down the road. Home being constructed.
[Spoken dialogue]
To make materials that make our homes…furnishings…
[Animated sequence]
Car going down the road.
[Spoken dialogue]
roads…
[Spoken dialogue]
and vehicles…
[Animated sequence]
Cars being assembled in a factory.
[Spoken dialogue]
But it’s much more than the lifeblood of industry.
[Animated sequence]
Cut to a close up of the family eating their picnic and looking into the camera and at each other.
[Spoken dialogue]
It’s what makes moments like this…possible.
And nothing is more important than that to our business.
[Animated sequence]
We see a man in a hard hat sitting next to machinery.
[Spoken dialogue – Man on Camera in Hard Hat]
Who would’ve guessed?
[Spoken dialogue – Announcer Read]
Who would’ve guessed?
[Animated sequence]
Fade to a title card.
[Text displays]
See how we impact your life.
www.shell.us/lubricants
[Animated sequence]
Cut to title card with pecten
[Background music plays]
Shell mnemonic