a digger truck under a flyover which is under construction

Lubricants for Construction

Looking to get your team on board with more efficient maintenance? Let the Master of Smooth-Talking show you how Shell Lubricants can boost your construction site’s productivity. With our lubricants, you’ll reduce costly downtime, extend equipment life, and keep operations running smoothly. Watch how a few persuasive words – and the right products – can make all the difference.

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Title: The Master of Smooth-Talking 2.0 | Shell Lubricant Solutions | Construction

Duration: 1:02 minutes

Description:

Looking to get your team on board with more efficient maintenance? Let the Master of Smooth-

Talking show you how Shell Lubricants can boost your construction site’s productivity.

{The Master of Smooth-Talking 2.0} Transcript

[Background music plays]

Upbeat jazz instrumental music

[Video footage]

Scene opens on our Master of Smooth-Talking standing in an elevator looking directly into the camera.

[Conversation/Speech]

Do you work in the construction industry?

Do you need help smooth-talking your manager to switch to Shell Lubricants?

Here’s a ready-made elevator pitch for you.

[Background music plays]

Elevator ding and Shell jingle play in the distance

[Video footage]

Elevator door closes

[On screen text]

Shell Lubricants Smooth-Talking Guide

1. Make them care

[Conversation/Speech]

Wouldn’t want to get stuck in here, eh? What a waste of our work hours!

[On screen text]

2. Introduce the problem

[Conversation/Speech]

Sort of like when one of our excavators gets stuck because of a breakdown.

[On screen text]

3. Add some drama

[Conversation/Speech]

Then we waste money on repairs, miss deadlines, and let our clients down.

[On screen text]

4. Offer a solution

[Conversation/Speech]

You know what we need, is Shell Lubricants.

[On screen text]

5. Impress with benefits

[Conversation/Speech]

Using the right lubricants can maximize equipment availability and efficiency, extend...

[Video footage]

Elevator door opens, and the building janitor, Roland, walks in. Both men share a nod as if to say hello

to one another.

[Conversation/Speech]

extend their lifespan and reduce operating costs.

[On screen text]

6. Win them!

[Conversation/Speech]

This will drive you all the way up the career ladder.

[Video footage]

Roland nods with approval and the elevator door opens.

[Conversation/Speech]

And there you have it! You’re all set to smooth talk just about anybody.

[Video footage]

Our Master of Smooth-Talking exits the elevator.

Shell products appear on-screen and disappear into the Shell Pecten Logo.

[Background music plays]

Shell jingle plays

[On screen text]

Request a quote from a Shell Lubricants expert

www.shell.ca/smooth-talk/construction

Essential Equipment for Construction

Construction jobs demand tough, high-performing machinery. Find the best lubricants tailored to your equipment needs to improve efficiency, extend component life, and reduce costly downtime.