retail opportunities

Retail Opportunities

Become a self-employed Retailer with Shell. Experience the power of working with one of the most recognized brands in the world. 

business investment

Business Investment

Shell Self Employed Retailers pay no Franchise Fee, get comprehensive world class training, and have the direct support of a dedicated Territory Manager who helps grow the business. Most of our opportunities are for two locations.

business experience and expectation

Business Experience & Expectations

We are looking for passionate, hands on, and driven individuals to become Shell self-employed Retailers.  As a Retailer, you will manage all day to day aspects of the business including end to end inventory management (4 P’s), site staff recruitment, site profitability, and delivery of Shell Commitment to the Customer experience. To run a successful operation, Retailers must have an active role in the business. Retailers cannot have an active role in other employment ventures unless approved by Shell.

Shell Retailer Requirements are below:

  • At least 2 years of experience in a Management Position in the Retail or Food Industry
  • Strong Leadership skill in the ability to mentor and coaching staff to deliver on Customer Value Propositions
  • Evidence of Strong Business Acumen including ability to interpret financial statements
  • Evidence of identifying business gaps and being able to put in an action plan to close the gap 
  • Passionate about customer service and committed to Making Life’s Journey better
  • Comfortable with use of technology
  • Communicates effectively in English
  • Commitment to implementing Health and Safety standards
  • Champion the Shell brand and associated Loyalty programs

Shell Value Proposition

Global Brand

global brand

Shell is the world’s largest Single Branded Retail Business and preferred brand serving over 30 million customers through more than 45,000 sites in over 70 countries across the globe. Some interesting things about Shell are:

  • Shell is one of the Top 30 Preferred brands in the world
  • Shell aims to reduce carbon intensity by 50 % at our service stations by 2025
  • Shell aims to be a Net-Zero energy business by 2050
  • Shell sells 250 million cups of coffee, 350 million Cold Beverages and 450 million units of Snacks across the globe every year
  • Shell sells 200 billion liters of fuel every year 

Our Best Fuel

Our Best Fuel

Shell V-Power® NiTRO+ Premium Gasoline is engineered with four levels of defense against gunk, wear, corrosion and friction to help keep your engine running like new.* This patented formula is our most advanced fuel ever and available only at Shell. Learn more here.

In selected markets Shell now has two premium products, V-Power 91 and V-Power 93, the patended formula is our most advanced fuel ever only available at Shell.

Shell also has a long running partnership on Fuels with Ferrari. Shell race fuels have powered Scdiera Ferrari to numerous wins. It is one of the longest lasting and most recognized partnerships in the industry.

*in engines that continuously use Shell V-Power® NiTRO+ Premium Gasoline


The Best Loyalty Program

airmiles card hand holding


Shell has a long-standing alliance with the most successful loyalty program in Canada: AIR MILES®. With active accounts for over two-thirds of Canadian households and a widespread loyalty network, AIR MILES® offers retailers another way to expand their business.

Shell Recently also expanded our loyalty program to include CAA. CAA members get a 3 cents per liter discount on fuel, 10 % discount on Car Wash, and 10 % discount on other applicable in store purchases.



Shell Recently expanded the loyalty program by creating a Partnership with CAA. At participating Shell locations, , CAA including BCAA and AMA Members save 3 cents per litre on fuel*, 10% off car wash, and 10% off in-store purchases. Consumers can avail this discount by:

  • Loading the member number in the Shell EasyPay app
  • Presenting the membership card or digital barcode to the Service Champion at the beginning of the transaction
  • Inserting Membership card in the pump when fueling up

Find out more about CAA here

The Best Marketing

the best marketing

Shell invests millions of dollars annually on retail marketing, advertising and promotion to support your business. Working with BMW and Scuderia Ferrari, we deliver real product differentiation. Some Shell Differentiators include:

  • State of Art Shell EasyPay App that lets you conveniently and securely pay for your purchases and get rewarded from the comfort of your vehicle. Simply select your pump, your fueling amount, track your car wash passes (where available) and complete your payment – all that’s left to do is get out and fuel. Need a few snacks for the road? Use Shell EasyPay to make purchases quickly and easily in-store – the choice is yours! Find out more here
  • Strong Car Wash Offers and Deals. Find out more here
  • Robust Home Delivery program, which allows additional Business growth. Shell has partnerships with SkipTheDishes, UberEats and DoorDash. Find out more here
  • Industry Leading Fleet solutions program that takes an individualized approach to keep businesses running smoothly. Shell has fleet programs for customers of all sizes. The Fleet solutions programs has various options that help provide a unique experience to customers. 

The Best Support

the best support

Shell Retailers get access to world class support resources. You get the support of a Territory Manager who helps grow your business. Some of the other ways we help support and grow the business include:

  •  24/7 IT and Operations support, which helps resolve any systems or IT issues in a quick manner
  • Access to tools that analyze and show trends on customer service
  • Frequent visits from Mystery Shoppers and Food Audit teams
  • Digital Tools which give access to resources that help run and grow the business
Martha wasef

With over a decade of retail experience, the last 2 years being with Shell, I am proud and thankful to say the least. Currently operating multiple service stations alongside talented individuals, I have found that working with Shell allows me to grow in the business. I am very fortunate to be a part of a highly performing company who are constantly thriving for further success and have the best interest for you.

Martha Wasef

Mobility business opportunities

Company Owned Stations

Exciting and Rewarding new opportunities to become an Independent Self-Employed Retailer

Do you already own a gas station or want to build one?

Interested in making your existing retail business better by becoming a Shell Dealer or in building a new station of your own?

Apply Online Today!

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