The Power of Shell

Downstream - RVI Evolution Retail site canopy - Istanbul

The World’s Largest Single Branded Retail Business

Shell is the world’s largest single branded retail business and is the preferred brand of millions of customers across the globe.

Our Best Fuel

Shell V-Power® NiTRO+ Premium Gasoline is engineered with four levels of defence against gunk, wear, corrosion and friction to help keep your engine running like new.* This patented formula is our most advanced fuel ever and available only at Shell. Learn more here.
 *in engines that continously use Shell V-Power® NiTRO+ Premium Gasoline

The Best Loyalty Program

Shell has a long-standing alliance with the most successful loyalty program in Canada: AIR MILES®. With active accounts for over two-thirds of Canadian households and a widespread loyalty network, AIR MILES® offers retailers another way to expand their business.

The Best Marketing

Shell invests millions of dollars annually on retail marketing, advertising and promotion to support your business.

The Best Support

To assist Retailers with achieving the business goals we offer 24/7 IT support and Operations Support through our bilingual Customer Support Centre.

The Cluster Retailer

Downstream Customer being served at the Shell Retail site

The Multi Site Operation

  • Operate multiple existing Shell retail facilities grouped together to form a Cluster with number of sites in Cluster ranging from 2-4.
  • Benefits of Shell’s Multi Site Operation Model:
    • No capital assets to acquire
    • Minimal investment with strong return-on-investment potential
    • Proven and cash flow predictable operating model
    • No Franchise fees
    • A complete and specialized Shell training and coaching program
    • Business support by a world-class team including a direct relationship with a Shell Territory Manager
    • Major maintenance, utilities and insurance covered by Shell

Investment and Experience

Downstream Customer at the Shell Retail site, Beaconsfield, UK, 2009

Business Investment

The Business Investment requirement will vary depending on various factors including complexity and offering of the service station, location and the size of Retailer’s Cluster.

Total Investment requirement ranges from $200,000 to $800,000 and covers: 

  • Ownership of convenience store inventory
  • Security Deposit in the form of Letter of credit or cash deposit
  • Working Capital

Business Experience*

  • 5+ years as an owner, director or senior level management role in the Retail or Food Industry with Profit and Loss responsibilities
  • Senior level management experience with multiple units or direct supervision of 15 employees or more would be considered a strong asset
  • Able to create positive and performance driven culture

Personal Business Profile

Are you...

  • Passionate about exceeding Customer expectations by treating customers like Guests?
  • Strong in coaching and motivating your teams to inspire top performance?
  • Committed to enhancing brand loyalty through execution of programs and standards?
  • Equipped to interpret financial statements and create action plan to drive growth?
  • Commitment to championing safety at all levels of the Business?
  • An effective verbal and written communicator in English or French?

The Deal

Deliver a consistent Customer Value Proposition every day

As a Cluster Retailer with Shell, you are an independent corporate company that manages the business and all related aspects. You will bring your skills, business experience, enthusiasm and commitment, while we supply the service stations, fuel, support and a comprehensive Retailer Training and Coaching program. In short, we’ll be working together to grow the business!

As an independent Business Operator:

  • You will receive commission on all fuel sales as well as profit from all convenience store and car wash sales. You will be expected to pay agreed royalties to Shell.
  • Grow the business and exceed estimated sales while controlling your costs, and your income will increase accordingly.
  • Shell determines the core product range within the convenience store.
  • You own the convenience store inventory and set up your own prices to certain maximum limits.
  • You employee and manage your own staff.

Did You Know…

  • Shell V-Power has been Ferrari’s choice for improved performance for over 60 years.
  • There are over 45,000 service stations in more than 90 countries