New research conducted by Shell in collaboration with polling firm Ipsos indicates British Columbians are more likely than other Canadians to consider a low emission vehicle for their next purchase or lease.

“We know Canadians are increasingly looking for smart ways to reduce their carbon footprint,” says OIiver Bishop, General Manager of Hydrogen for Shell. “Shell is responsive to customer demands and we are excited to offer drivers of emission-free hydrogen fuel cell electric vehicles another refuelling option in B.C.”

One out of three British Columbians are planning to purchase or lease a new vehicle within the next two years, and residents in the province are more likely than other Canadians to consider a low emission vehicle for their next vehicle. (66% in B.C. vs. 34% - 46% across other provinces). Compared to gasoline and diesel engines, 66% of British Columbians would consider a low emission vehicle over other options.

This data reflects a broader attitude in the province, as 86% of British Columbians say switching to a hydrogen fuel vehicle is good for the environment. With sentiments such as this, Shell believes hydrogen fuel cell electric vehicles have the potential to be an important part of a future low-carbon transport system in the province.

The Toyota Mirai is now available for purchase by fleet operators at authorized Mirai dealerships in Quebec and British Columbia. Toyota has been working with other hydrogen stakeholders across Canada to put in place the necessary fuelling infrastructure, training and service to support the sale of FCEVs.

“Toyota believes achieving significant overall carbon reduction will require the advancement of multiple technologies, including hydrogen fuel cell electric vehicles,” says Stephen Beatty, VP Corporate for Toyota Canada. “Bringing these technologies to market requires the development of new energy infrastructure, so today’s announcement represents another important step in this process.”

Shell and HTEC opened Canada’s first retail hydrogen refuelling station in 2018 in Vancouver. Hydrogen fuel cell electric vehicles convert hydrogen into electricity and produce only heat and water when driven. They offer an alternative to the conventional internal combustion engine, with a driving experience similar to battery electric vehicles with zero carbon dioxide (CO2) emissions from their tailpipe. Hydrogen vehicles can drive up to 700 kilometres before being refuelled in a few minutes at a standard station with a hydrogen dispenser.

“It’s as safe, quick, and convenient to fill up with hydrogen as with gasoline,” says Colin Armstrong, HTEC’s CEO. “Drivers of hydrogen electric vehicles have clocked millions of miles and refuelled hundreds of thousands of times at stations around the world. Here in B.C., HTEC is excited to be building fuelling infrastructure with partners like Shell. Together, we’re making hydrogen vehicles a practical and feasible zero-emission choice for consumers and supporting the growing fleet of vehicles rolling onto B.C. roads.”

Shell is investing in the development of new fuels, with the belief that all fuel and vehicle options will be required over the coming decades to reduce CO2 emissions and improve air quality, while responding to changing customer needs and growing demand for transport.

Notes to Editors:

About hydrogen and fuel cell electric vehicles:
• Hydrogen fuel cell electric vehicles are one of the technological innovations that help reduce emissions and address air pollution while offering convenience for motorists.
• Hydrogen fuel cell electric vehicles are powered by electricity and do not produce CO2, or other harmful emissions from their tailpipe - only water vapour, helping to improve local air quality.
• Hydrogen technology has potential to store energy easily, with energy stored in compressed fuel, rather than in a battery.

About the research:
• Shell commissioned Ipsos to conduct a study to better understand Canadians’ knowledge, considerations and attitudes towards low emission vehicles, including hydrogen fuel vehicles.
• Results are based on an online survey of 1,000 Canadians aged 18 and older. The survey was conducted through the Ipsos panel between October 30 – November 4, 2019. Demographics were balanced to ensure the sample’s composition reflects that of the adult population according to Census data. The survey was offered Canada-wide in English and French. For the purposes of margin of error, a comparable study using a probability-based sample would yield an overall margin of error of +/- 3% at a 95% confidence level.
• Review a full overview of the research

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Shell Canada:

About Shell Canada Limited:

Shell has been operating in Canada for over 100 years and employs about 3,700 people across the country. Our business is providing energy to Canadians and people around the world, and we are one of the few truly integrated oil and gas companies in Canada. Learn more at

About HTEC:

HTEC is unlocking the potential of hydrogen to reduce urban air pollution and the impacts of climate change by designing and building hydrogen fuel supply solutions to support the deployment of hydrogen fuel cell electric vehicles. Partnering with government, industrial gas companies, key equipment suppliers, automotive companies, and energy companies, HTEC is delivering safe, reliable, convenient, sustainable and low-cost hydrogen to customers and consumers, how, when and where they need it.
HTEC: Fuelling the Drive to Hydrogen.

About Toyota

Electrified vehicles will be a huge part of Toyota’s global mandate going forward. By 2030, every Toyota and Lexus model will be a dedicated electrified model or have an electrified option, and 50% of Toyota’s global sales (about 5.5 million vehicles per year) will be electrified. One million of them will be zero-emission vehicles. Toyota is the first automaker to bring hydrogen fuel cell electric vehicles (FCEVs) to Canada en masse.

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