What is Fuelling Kindness?

Fuelling Kindness began as a grassroots initiative led by our employees to give back to the communities where we live and work.

Shell believes that kindness is within us all. Small acts can have big impacts on our health, relationships and society. What was started by a group of employees who wanted to give back to their community is now spreading to include Shell customers, partners, and Canadians from all walks of life.

Today, it has transformed our community programs, which include the United Way and our employee volunteer programs. Spreading kindness has become part of who we are at Shell and volunteering is a core part of what we do.

How is Shell Fuelling Kindness?

Shell employees, retirees, retailers and associates are fuelling kindness by encouraging Canadians to pay it forward to a friend, family member or stranger. Small acts of kindness can make a big difference.

Fuelling Kindness is something our Shell community can get involved in and they are encouraged to engage in acts of kindness of any size. It is as simple as buying coffee and doughnuts for workers at a non-profit organization or writing inspirational messages on the sidewalk. Or, it can be an employee’s weekly volunteer activity at a local charity. The hope is our Shell communities give back and make a meaningful difference in the lives of Canadians.

Studies show that kindness can make people healthier and happier – so let’s work together to make a happier and healthier Canada.

Fueling Kindness

Share your stories

Tell us about your latest random act of kindness by sharing on

Twitter @Shell_Canada and Facebook @Shell using #FuellingKindness

Heartwarming and Inspirational Stories from our Fuelling Kindness Programs

A Lifeline to Individuals When Needed Most

Helena Grbavac, Territory Manager of Southwestern Ontario shares her inspirational volunteer story as a crisis responder with Suicide Prevention Services Canada (of Crisis Services Canada - CSC), a lifeline to individuals when needed most.

Repurposing Skills to Support Our Community

The Canadian Contracts and Procurement team share their #FuellingKindness story on the Women in Need Society (WINS) and how they made a long-lasting impact in increasing operational efficiencies.

National Volunteer Week

Volunteers Bring Change! That’s why we’re so proud our Shell employees, retirees, retailers, and agents who volunteer! 

Dogs That Change People’s Lives

Paul Lapensée and Dominique Ménard, shell retirees, share their #fuellingkindness story on the Mira Foundation and dogs that change people’s lives.

Watch - Shell Canada Fuelling Kindness 2020 – Giving Tuesday

Team members at our Scotford Manufacturing site in Canada felt passionate about finding ways to support healthcare workers during the pandemic. 

Fuelling Kindness and COVID-19

Keeping our employees, customers and local communities healthy and safe is core to how we work at Shell. As COVID-19 continues to impact communities across Canada, Shell continues to look at various ways to support organizations in communities near our operations while maintaining physical distancing.

Actively seeking ways to engage and support Canadians, Shell worked with employees, not-for-profit organizations and government to find ways to provide immediate needs for communities through this challenging time.

As part of our #FuellingKindness program, Shell made a $250,000 donation to United Way of Calgary and its Community Response Fund to help those agencies meet the needs of the most vulnerable. As more Untied Way organizations across Canada responded to community needs, we provided $100,000 to the Alberta Capital United Way and $50,000 to United Way of Sarnia-Lambton in Ontario.

In response to the overwhelming demand on food banks across Canada, Shell implemented the #FuellingKindness through Feeding Communities campaign, matching all contributions from employee and retirees made to various food banks across Canada . Together with this corporate match, Shell employees and retirees donated $253,103 across 50 various food banks across Canada.

Fuelling Kindness on Giving Tuesday – the global day of giving

Shell celebrates the 8th annual Giving Tuesday by sharing with you a heart-warming story of how one person’s idea grew way bigger than expected.

Giving Tuesday has become a global movement for giving and volunteering.

More in sustainability


We are committed to delivering energy responsibly and safely, preventing harm to our employees, contractors, local communities and the environment.


Shell provides energy in a responsible way, helping the world move towards a future in which the energy used causes minimal impact on the planet.