Fuelling Kindness

Title: Shell Fuelling Kindness Video

Duration: 02:21

Description:

Shell Canada’s 2019 Holiday Video aims to highlight the ripple effect of small acts of kindness on a community this holiday season. The video will feature many “Shellves” and volunteers spreading joy this Christmas, bringing the community together.

[Background music plays]

Inspiring, emotional, with holiday elements.

[Video Footage]

Wide shot of a police SUV entering a Shell service station and stopping next to a pump. Medium and CU shots of a female police officer getting out of the vehicle and fuelling the vehicle.

[Male voiceover]

At a gas station in Canada, ‘twas  a cold winter’s day,

[Video Footage]

Medium and CU shots of a female “Shellve” wearing a santa hat, smiling and peaking at the officer from behind the pump. Wide shot of officer heading to the service station store.

[Male voiceover]

when a kind act sparked joy in a magical way.

[Video Footage]

CU shots of three “Shellves” setting up holiday decorations, antlers and colored lights to the police SUV. Wide and medium shots of the officer exiting the store, surprised at what she’s seeing.

[Male voiceover]

Festive “Shellves” created a surprise so bright,

[Video Footage]

Over the shoulder shot of three “Shellves” wearing santa hats and finishing decorations. Medium and CU shots of male “Shellve” shaking hands and handing a small gift box to the officer.

[Male voiceover]

even a police officer couldn’t hide her delight.

[Video Footage]

Detail shot of the gift box in the officer’s hands. CU of the officer smiling.

[Male voiceover]

Seeing a cheerful boy with skates in tow,

[Video Footage]

Medium shot of a boy walking down the street with a hockey stick and skates in hand. Wide shot of the decorated police SUV driving down the street. Medium shot of police SUV stopping next to the boy.

[Male voiceover]

she stopped her car with lights still aglow.

[Video Footage]

Wide shot of police officer walking towards the boy, handing him a bigger gift box.

[Boy 1]

That’s amazing!

[Video Footage]

CU of boy smiling at police officer.

[Police officer]

You’re welcome buddy.

[Video Footage]

Over the shoulder shot of police officer smiling at the boy and walking away, while boy continues to walk down the street. Wide shot of boy smiling, entering hockey rink lobby with hockey stick, skates, and two gift boxes in hand. Medium shot of boy adjusting his skates laces in the dressing room, all geared up for hockey.

[Male voiceover]

The boy shared with others before going to play,

[Video Footage]

Medium shot of the boy entering the rink. Medium shot of boy sharing donut holes with five kids. CU of kids hands grabbing donut holes in a box. Over the shoulder shot of boy smiling while kids grab donut holes. CU of one single donut hole left in the box. Wide shot of zamboni driving through empty rink. Medium shot of zamboni driver getting off the zamboni and walking towards the rink.

[Male voiceover]

not knowing how far it would spread from that day.

[Video Footage]

Over the shoulder shot of boy smiling, handing donut holes box and small gift box to the zamboni driver. Over the shoulder shot of zamboni receiving boh boxes.

[Zamboni driver]

Thank you!

[Video Footage]

CU of zamboni driver’s hand grabbing last donut hole in the box, while holding the other gift box. Medium shot of zamboni driver smiling, looking at donut hole.

[Male voiceover]

And spread it did. An idea started at a service station,

[Video Footage]

Over the shoulder shot of construction workers gathered at a construction site, while a female volunteer walks towards them to hand them a tray of baked goods. Medium shots of smiling construction worker. CU shot of hands grabbing baked goods.

[Male voiceover]

stretched through streets, arenas and across the nation.

[Video Footage]

Medium shot of female volunteer smiling with construction workers eating baked goods around her. Wide shot of a classroom with four girls and one boy sitting on a table and writing on their notebooks while a female teacher works in the background.

[Girl whispering]

Come on guys, let’s go!

[Video Footage]

Medium shot of girl signaling other kids and standing up.

[Male voiceover]

Through cities and corners across the globe,

[Video Footage]

Wide and medium shots of kids approaching teacher at her desk with two gift baskets in hand. CU of teacher looking up and smiling.

[Male voiceover]

no one could know how far this would grow.

[Video Footage]

Over the shoulder shot of kids handing baskets to teacher. CU of kids smiling. CU of teacher smiling. Wide shot of two female volunteers entering a fire station with a grocery basket and a cake in hand, while male firefighters work in the background. CU of grocery basket. Wide and medium shots shot of female volunteers handing basket and cake to a group of four male firefighters. Over the shoulder shot of two smiling firefighters. Medium shots of firefighters looking at groceries. Medium shot of volunteer talking and smiling to the firefighters. Medium shot of another female entering the Canadian Blood Services with flowers in hand. Medium shot of the same female approaching nurse station and handing over flowers to a female nurse. In the background you can read: ‘THANK YOU FOR USING YOUR POWER TO #GIVE LIFE’. Medium shot of nurse receiving flowers and smiling. CU of nurse smelling flowers and smiling. Wide and medium shots of another female leaving notes on windshield wipers at a parking lot. CU of one of the notes that reads “YOU LIGHT UP THE WORLD!”

[Boy 2]

Free hot chocolate! Free hot chocolate!

[Video Footage]

CU of red handmade sign on a table that reads “FREE HOT CHOCLAT.” Wide shot of boy smiling and jumping with a hot chocolate stand behind him. Over the shoulder shot of boy serving and handing hot chocolate to a male. CU of boy handing hot chocolate to a female.

[Male voiceover]

Inspired, a chef cooked a meal worth serving,

[Video Footage]

Medium shot of chef cooking while a male “Shellve”, wearing a santa hat, leaves a small gift box in the corner of the kitchen counter. CU of small gift box on the kitchen counter. CU of chef looking at the gift box and smiling.

[Male voiceover]

for community servants who were most deserving.

[Video Footage]

Wide shot of people sitting at three dinner tables, talking, eating and drinking. Wide shot of the same group of people taking a group photo. Wide shot of people entering the dining room to find gift bags on the tables. Medium shot of people reacting to gifts.

[Male voiceover]

The chef walked out with the gift at his side,

[Video Footage]

Wide shot of chef exiting the building with gift box in hand.

[Male voiceover]

and passed it on to spread joy far and wide.

[Video Footage]

Wide shot of chef handing gift box to a male that’s passing by the building. Medium shot of male smiling. CU of male’s hands opening the box to reveal a message that reads “SPREAD THE JOY THIS HOLIDAY SEASON.”

[Graphic Displays]

In red text graphic reads “#FuellingKindness” on a white screen.

Shell pecten appears on a white screen.

[Background music plays]

Shell mnemonic