Lubricants for Transport and Fleet
Keeping your fleet road-ready is no easy feat. Enter the Master of Smooth-Talking with a pitch that makes Shell Lubricants the clear choice. Discover how our lubricants can cut down on maintenance, improve fuel economy, and keep your vehicles moving. A compelling message and Shell’s proven performance – that’s a winning combination.
Read the transcript
Read the transcript
Title: The Master of Smooth-Talking 2.0 | Shell Lubricant Solutions | Fleet
Duration: 0:56 seconds
Description:
Keeping your fleet road-ready is no easy feat. Enter the Master of Smooth-Talking with a pitch that makes Shell Lubricants the clear choice.
{The Master of Smooth-Talking 2.0} Transcript
[Background music plays]
Upbeat jazz instrumental music
[Video footage]
Scene opens on our Master of Smooth-Talking standing next to the coffee machine looking directly into the camera.
[Conversation/Speech]
Do you manage a fleet and need to smooth talk your lead into switching to Shell Lubricants? Next time you’re at the coffee machine, try a little something like this.
[Video footage]
Our Master of Smooth-Talking turns on the coffee machine.
[On screen text]
Shell Lubricants Smooth-Talking Guide
[Background music plays]
Shell jingle plays in the distance
[On screen text]
1. Stir up a conversation
[Conversation/Speech]
They finally got this thing working, huh?
[On screen text]
2. Introduce the problem
[Conversation/Speech]
It kind of got me thinking about how we always have to fix our fleet vehicles...
[Conversation/Speech]
Camera zooms in on coffee machine.
[On screen text]
3. Up the intensity
[Conversation/Speech]
You know, all that maintenance and downtime kind of costs us a hefty sum and, more importantly, could damage our reputation.
[On screen text]
4. Offer a solution
[Conversation/Speech]
Which is why we should switch to Shell Lubricants.
[Video footage]
Camera cuts over to the coffee machine filling the pot with coffee.
[On screen text]
5. Impress with benefits
[Conversation/Speech]
With the right lubricants, our vehicles will last longer and will always be ready to hit the road.
[On screen text]
6. Win them
[Conversation/Speech]
Sounds like more cost savings and a little less sleepless nights.
[Video footage]
Our Master of Smooth-Talking picks up the pot of coffee and pours a cup.
[Conversation/Speech]
And there you have it! You’re all set to smooth talk just about anyone.
[Video footage]
Shell products appear on-screen and disappear into the Shell Pecten Logo.
[Background music plays]
Shell jingle plays
[On screen text]
Request a quote from a Shell Lubricants expert
Optimized performance for your fleet
Keep your fleet on the road longer with Shell Lubricants. Discover high performance products that protect engines, enhance fuel efficiency, and minimize downtime.
Shell Spirax
Engineered to keep transmissions and drivetrains performing at peak efficiency, Shell Spirax reduces friction and wear, leading to improved fuel economy and lower operational costs. Its advanced formulation protects against contaminants like dirt and moisture, making it ideal for fleets operating in demanding environments.
Lubrication Services for Fleet
Our complete toolkit of services to help you to monitor your equipment to prevent downtime and help solve problems.
Contact our expert today to find out more about Shell Lubricant Solutions
