Calgary, Alberta - Shell Canada is launching a competition to get Canadians thinking about energy use and its importance in their lives. “Energy 4 Seven Billion”, which runs from June 23, 2014 – September 23, 2014, challenges Canadians to think of a dream experience, initiative or project and the ways in which energy will be used to help power it. The most creative, innovative submission that also demonstrates how energy can be used responsibly in the experience will win a $25,000 Grand Prize. 

Canadians, excluding Quebec, can simply go to and describe in 500 words or less their dream energy experience, and how energy would play a role in making it happen. Participants then share their idea on their Facebook page and invite family and friends to “like” their experience. The top 10 most “liked” ideas will be finalists and judged by a panel of energy experts to determine the Grand Prize winner. The other 9 finalists will receive a runner-up prize.

Shell Canada’s operations produce enough energy each day to meet the world’s oil demand for more than four minutes. That may not sound like very much, but that is four minutes, every single day, for nearly seven billion people on the planet.

“Energy supports nearly every aspect of our lives, but it’s not always obvious where and how,” says Lorraine Mitchelmore, President and Country Chair, Shell Canada, “ We naturally tend to think of heating homes or driving, but thousands of basic necessities and consumer products are made possible by energy. This competition challenges people to think about how big a part energy plays, not only in their day-to-day lives, but also how it could shape their experience of a lifetime.” 

This idea could be anything from hiking Machu Picchu, to building a new playground or community greenhouse, to living in an exotic tree-top condo. These are all examples of things made possible with the help of energy. 

Shell Canada believes it makes good business sense to be competitive both commercially and environmentally. This means understanding our own energy use and what we can do to reduce it. For more information on how Shell Canada produces energy go to

Notes to editor

  1. There are two $25,000 Grand Prizes: top public entry and top Shell Canada employee entry.
  2. One public and one employee Grand Prize winner will be selected by a judging panel from the top 10 finalists in each category, based on the following criteria: 1) Taking a creative, novel/innovative approach, 2) Telling a compelling story, 3) Giving thought to the responsible use of energy in making your dream experience come true, and 4) Identifying the correct ways in which energy would help make your experience possible.

The winners will be announced by November 2014.

For full contest details and rules, visit


Please contact Shell Media Relations at or 1-877-850-5023. Please provide both your email and phone number.

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