Official Rules

1. GENERAL: Participation in the Shell “Voice of Customer” Survey Contest, (the “Contest”) constitutes full and unconditional agreement and acceptance of these Contest rules (“Official Rules”), which are final on all matters relating to the Contest.

2. NO PURCHASE NECESSARY: On a plain piece of paper, hand-print your full name, complete mailing address (including postal code), daytime telephone number (including area code), write a 50 word essay on “Why Shell is my favourite brand”, and mail to: The Shell Voice of Customer Survey Contest), Dept 4109, Box 9500 Lakeshore West PO, Oakville ON, L6K 0G4. Requests must be received on or before a Quarterly Draw Date (See rule 9). There are no limits to the number of mail-in entries. Only one (1) mail-in entry can be made per external envelope.

3. SPONSOR: The Contest is sponsored by Shell Canada Products, 400 4th Ave SW, Calgary, AB T2P 2H5 (“Sponsor”).

4. CONTEST PERIOD: The Contest opens at 12:00:00 AM EST on April 3, 2020 and closes at 11:59:59 PM EST on April 2, 2021, (the “Contest Period”). All time references in these Official Rules refer to Eastern Standard Time.

5. ELIGIBILITY: The Contest is open to legal residents of Canada who are age of majority or older at the time of entry. Employees of Shell Canada Limited, its parent entity, subsidiaries and affiliates are not eligible. 

6. HOW TO ENTER: To enter the Contest, make any purchase from a participating Shell Retail fuel station in Canada during the Contest Period and retain your receipt; go to and enter the required information indicated on the receipt, including the site I.D.; complete the on-line survey. Upon completion of the survey you will be given the opportunity to complete a Contest entry form; complete the on-line entry form in full and submit electronically, as directed. Once the on-line entry form is completed and successfully submitted {“Entry”), you ,(“Entrant”,) will be entered into a random draw for a Prize. No limit on number of Entries by each entrant during the Contest Period, but each Entrant is only eligible to win one Prize.

The Sponsor is not responsible for failed, late, lost, incomplete, undeliverable, incorrect, damaged or misdirected Entries for any reason. All Entries become the property of the Sponsor and will not be returned or acknowledged.

7. PRIZES: A total of Four (4) prizes to be awarded, each consisting of “Shell Fuel for a Year” ($2,500.00 in Shell gift cards), (each a “Prize” and collectively the “Prizes”). Total approximate retail value of all Prizes is $10,000.00. Shell gift cards are subject to separate terms and conditions.

8. ODDS OF WINNING: Odds of winning a Prize depend on the total number of eligible Entries received and the number of Entries received by each entrant during the Contest Period. No limit of Entries per person per day during the Contest Period. Entrants may increase odds of winning by successfully submitting multiple valid Entries during the Contest Period in accordance with these Official Rules.

9. PRIZE SELECTION: One (1) Entry will be selected every Thirteen (13) weeks (each a “Selected Entrant”) during the Contest Period by random draw from all eligible Entries received. There will be four (4) consecutive draws (each a “Quarterly Draw”) commencing on Thursday, July 09, 2020, held once every Thirteen (13) weeks, on Thursday, until April 08, 2021 at or about 11:00 AM EST (each a “Quarterly Draw Date”). Quarterly Draw Dates are as follows: July 09, 2020; October 08, 2020; January 07, 2021 and April 08, 2021. Quarterly Draws are cumulative and therefore Entries will be eligible for all Quarterly Draws following the day on which the Entry is received. However, Entrants may only win one (1) Prize. Once an Entrant is declared a winner, that Entrant will not be eligible for any subsequent Quarterly Draws.

10. NOTIFICATION: Selected Entrants will be notified by email or telephone within five (5) business days of selection using the email address or telephone number provided on the Entry (the “Notification”). The Sponsor shall have no liability if the Notification is lost, intercepted or not received by a Selected Entrant for any reason. A response to the Notification must be received by the Contest Sponsor within 5 days thereof, failing which any non-responsive Selected Entrant will be disqualified and will forfeit any applicable Prize. Any Selected Entrant that has been disqualified shall have no recourse against the Sponsor and the Sponsor shall have no liability or responsibility to disqualified Selected Entrants.

11. DECLARATION OF WINNERS AND AWARDING PRIZES: To be declared a Contest Winner and to receive a Prize, Selected Entrants must 1) meet all Contest eligibility requirements and otherwise comply with the Official Rules; 2) provide a mailing address and telephone number for prize delivery ; 3) correctly answer, unaided, a time-sensitive, skill-testing mathematical question and 4) sign a Declaration and Release Form (the “Release Form”), which, among other things: (i) confirms compliance with the Official Rules; (ii) acknowledges acceptance of the Prize as awarded, without substitution; (iii) releases the Sponsor from any liability in connection with a Prize or any portion thereof or this Contest; and (iv) agrees to the use of his/her name, address (city and province/territory) and/or photograph without further remuneration, in connection with any publicity carried out by or on behalf of the Sponsor with respect to the Contest. The Release Form must be returned within the time period specified on the Release Form or the Prize will be forfeited. The Sponsor may require Selected Entrants to verify eligibility and may, in its sole discretion, disqualify any Selected Entrant that cannot verify all Contest eligibility requirements.

If a Selected Entrant is disqualified or forfeits a Prize, an alternate Selected Entrant will be selected by random draw from all remaining Entries until a winner is declared.

The Sponsor shall have no further obligation to the Prize winners other than the Prize awarded. Prizes will be mailed to the Prize winners. Allow six to eight weeks for delivery. Prizes are not transferable and cannot be exchanged, substituted or redeemed for cash, except that the Sponsor may, in its sole discretion, substitute a Prize for an another prize or prizes of equal or greater value.

A list of Contest winners will be posted at and within four weeks following the end of the Contest Period.

12. GENERAL: By participating, all Entrants and the selected Prize Winners agree a) to be bound by these Official Rules and the decisions of the Sponsor; and b) to release, indemnify and hold harmless the Sponsor and its affiliates, subsidiaries and independent contractors, and their respective directors, officers, shareholders, employees, agents and representatives, including advertising and promotion agencies, from any and all liability for claims/damages, including but not limited to claims/damages for personal injury (including death) or property damage, with respect to or arising from participation in the Contest and acceptance, possession, use or misuse of a Prize, or for claims based on publicity rights, defamation, or intrusion of privacy.

13. USE OF INFORMATION: Entrants acknowledge and agree that, by entering the Contest, they consent to the Sponsor’s collection, use and disclosure of their personal information for the purpose of administering the Contest and for internal analysis of participant demographics for future marketing. Entrants who win a Prize also consent to the use and disclosure of their personal information, including name, likenesses, city of residence and/or statement about the Prizes, by the Sponsors and their agents or representatives, for advertising, marketing and publicity purposes, in any media, to the extent permitted by applicable law, with no further compensation other than awarding of the Prize.

14. PRIVACY: Neither the Sponsor nor its affiliates will share personal information collected from Contest entrants with any third parties, except as necessary for the administration of the Contest. The Sponsor will not attempt to contact entrants for any other purpose other than to administer the Contest, unless the entrant has opted-in to receive relevant product-related email communications from the Sponsor. The Sponsor respects individuals’ right to privacy. Please read the Shell Canada Privacy Policy carefully to understand how personal information is collected, used and disclosed. The Privacy Policy can be found at

15. LEGAL JURISDICTION: Subject to Rule 16 below, by entering the Contest, entrants agree: (i) that any and all disputes, claims and causes of action arising out of or connected with the Contest or any Prize award shall be resolved in accordance with the laws of the Province of Alberta, and (ii) to irrevocably submit to the exclusive jurisdiction of the courts of the Province of Alberta over any claim or matter arising under or in connection with the Contest or these Official Rules.

16. FOR RESIDENTS OF QUEBEC: Any dispute respecting the conduct or organization of a publicity Contest in Québec may be submitted to the Régie des alcools, des courses et des jeux (“Régie “)in Quebec for a ruling. Any litigation respecting the awarding of a Prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement

17. LIABILITY: The Sponsor shall not be held responsible for any problems, errors or negligence that may arise or occur in connection with the Contest. The Sponsor accepts no responsibility for loss, damage or claims caused by or resulting from the Contest or acceptance of a Prize. The Sponsor will not be responsible for late, lost, undeliverable, illegible, incomplete, falsified, tampered with, altered or destroyed Entries for any reason and all such entries will be void. In the event it is determined that an entrant has entered in a fashion not sanctioned by these Official Rules and/or has submitted more than the number of entries permitted by these Official Rules, the entrant will be disqualified and all of the Entries submitted by the entrant will be void. The Sponsor is not responsible for any typographical, human or other error in the printing of the Contest and/or collateral advertising materials, administration of the Contest, processing of the Entries or in the announcement of the Prize winners or in any other materials or information associated with the Contest. The Sponsor will not be liable, and does not assume any responsibility, for incorrect or inaccurate capture of Entry information, technical malfunctions, human or technical error, printing errors, lost, delayed or garbled data or transmissions, omission, interruption, deletion, defect or failures of any telephone or computer lines or networks, computer equipment, software or any combination thereof. Sponsor is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive information by the Sponsor on account of technical problems, or on account of traffic congestion on the Internet or at any website or any combination thereof.

The Sponsor reserves the right to terminate, suspend, or extend the Contest or to amend the Official Rules at any time and in any way, without prior notice.

18. To the extent of any conflict or inconsistency between the English and the French version of the Official Rules, the English version shall govern.

Current Contest Winners

CONTEST PERIOD April 3, 2020 to April 2, 2021

Quarterly Draw Winners Name Store # City Province
Wave 1 Victor I C02536 Mississauga Ontario
Wave 2 Gerry Mullins C80159 Corner Brook NL
Wave 3 Karen Scott C02345 Port Hope Ontario

CONTEST PERIOD April 3, 2019 to April 2, 2020

Quarterly Draw Winners Name Store # City Province
Wave 1 Inderpreet S.
Wave 2 Tara S. C22430
Wave 3 Varsha P C10311 Ajax


Wave 4 Leonard E C02213 Scarborough Ontario

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