Official Rules

NO PURCHASE NECESSARY. The Shell Voice of the Customer Survey Contest (the “Contest”) is sponsored by Shell Canada Products (the “Sponsor”). The Contest begins at 12:00:00 AM Eastern Time (“ET”) on April 02, 2023 and ends at 11:59:59 PM ET on April 01, 2024 (the “Contest Period”).

  1. ELIGIBILITY: To enter and be eligible to win, an entrant must be a legal resident of Canada who has reached the age of majority at time of entry in the province or territory in which he/she resides and not be an employee of the Sponsor or its affiliated legal entities or agents, their respective advertising or promotional agencies, the independent contest organization, or a member of any such employee’s immediate family (regardless of where they live) or persons with whom they are domiciled (whether related to the employee or not).  In these Official Rules, “immediate family” means mother, father, brothers, sisters, sons, daughters and/or legal or common-law spouse. 

  2. HOW TO ENTER THE CONTEST: There are two (2) ways to enter the Contest:
    1. With Purchase:During the Contest Period, make any purchase from a participating Shell Retail Fuel Station in Canada. Upon doing so, visit (the “Contest Website”) and enter the Store ID, the date of purchase and the time of purchase found on the bottom of your Shell receipt and click “Start” to be directed to the survey (the “Survey”). Complete the Survey and fill in the entry form (the “Entry Form”) with the required information including your full name, a valid email address, daytime telephone number (including area code) and confirm compliance with these Official Rules. Next, click the “Submit” button” and you will receive one (1) entry (the “Entry”) into the applicable Quarterly Draw (see rule 3 for dates). Entries must be received on or before 11:59:59 PM ET on April 01, 2024 (the “Contest Closing Date”).
    2. Without Purchase: On a plain piece of paper, hand-print your full name, complete mailing address (including postal code), daytime telephone number (including area code), write a maximum 50-word essay on “Why Shell is my favourite brand”, and mail to: The Shell Voice of Customer Survey Contest, Dept. 4368, Box 9500 Lakeshore West PO, Oakville ON, L6K 0G4. Requests must be received by the end date of the applicable Quarterly Period (see rule 3 for dates). There are no limits to the number of mail-in entries received, however only one (1) mail-in entry can be made per external envelope.

  3. QUARTERLY PERIODS: The Contest is divided into four (4) Quarterly Periods that are as follows: 
    Quarterly Period Prize Draw Date
    Quarterly Period 1 Begins 12:00:00 AM ET on April 02, 2023 and ends 11:59:59 PM ET on July 01, 2023 July 06, 2023
    Quarterly Period 2 Begins 12:00:00 AM ET on July 02, 2023 and ends 11:59:59 PM ET on September 30, 2023 October 05, 2023
    Quarterly Period 3 Begins 12:00:00 AM ET on October 01, 2023 and ends 11:59:59 PM ET on December 31, 2023 January 04, 2024
    Quarterly Period 4 Begins 12:00:00 AM ET on January 01, 2024 and ends 11:59:59 PM ET on April 01, 2024 April 04, 2024
  4. PRIZES: There are twenty (20) Prizes available to be won (five (5) per Quarterly Period), each consisting of $1,000.00 in Shell gift cards (each a “Prize” and collectively the “Prizes”). Total approximate retail value of all Prizes awarded is $20,000.00 (CDN). Shell gift cards are subject to separate terms and conditions. Without limiting the generality of any other terms set out in these Official Rules, the following general conditions apply to each Prize: (i) By accepting a Prize, each winner agrees to waive all recourse against the Releasees (as defined below) for any reason whatsoever including if a Prize or a component thereof does not prove satisfactory, either in whole or in part; and (ii) Prizes must be accepted as awarded without substitution, are not transferable, not for resale and have no cash surrender value. The Sponsor reserves the right at any time to: (a) place reasonable restrictions on the availability or use of a Prize or any component thereof; and (b) substitute a Prize or a component thereof for any reason with a Prize or a prize component of equal or greater value, without advanced notice and liability. A maximum of twenty (20) Prizes will be awarded. Limit of one (1) Prize per person during the Contest Period.

  5. PRIZE DRAWS: A random draw for each Quarterly Period (each a “Draw”) will be held on the Thursday (see rule 3 for dates) following each Quarterly Period at approximately 10:00 AM ET (each a “Quarterly Draw Date”) at the office of the independent contest organization in Oakville, ON from among all eligible Entries received up to the end date of the applicable Quarterly Period. Odds of being selected depend on the total number of Entries received up to the end date of the applicable Quarterly Period. PLEASE NOTE: Non-winning entries will be carried over into the following Draw. The selected entrants will be contacted by email within two (2) business days of the applicable Draw Date. If the selected entrant: (a) cannot be reached by email within two (2) business days of being contacted; (b) fails to correctly answer the mathematical skill-testing question (see Rule 6); (c) fails to complete the properly executed Release Form within the specified time (see Rule 6); or, (d) is unable or unwilling to accept a Prize as awarded in full, for any reason, then the selected entrant will be disqualified and another entrant will be randomly selected until such time as contact is made by email with a selected entrant or there are no more eligible entries, whichever comes first. The Sponsor will not be responsible for failed attempts to contact a selected entrant. Each selected entrant is subject to verification of eligibility by the Sponsor and compliance with the Official Rules before receiving the Prize, and the Sponsor’s decisions in this regard are final and binding.

  6. CONFIRMATION OF WINNERS: In order to be confirmed a Winner, the selected entrant must correctly answer, without assistance of any kind, whether mechanical or otherwise, a mathematical skill-testing question and will be required to complete a Declaration and Release Form (the “Release Form”) confirming compliance with the Official Rules, acceptance of the Prize as awarded, without substitution, and releasing the Sponsor, its dealers, agents, affiliated and related companies, advertising and promotional agencies, the independent contest organization and their respective shareholders, directors, officers, employees, agents, dealers, representatives, successors and assigns (collectively, the “Releasees”) from any liability in connection with a Prize or this Contest. Release Forms must be completed and submitted within the time period specified on the Release Form or the Prize may be forfeited. Upon receipt and verification, Prizes will be shipped to the confirmed Winners by the independent contest organization.

  7. GENERAL: By entering the Contest, entrants agree to abide by the Official Rules and all decisions of the independent contest organization with respect to any aspect of the Contest. Decisions made by the independent contest organization are final.

  8. No correspondence will be entered into except with the selected entrants. By entering the Contest, each winner consents to the use of his/her name and address (city and province/territory), voice, photograph and/or likeness without further remuneration, in any and all media now known or hereinafter developed throughout the world in perpetuity, in connection with any publicity carried out by or on behalf of the Sponsor in connection with this Contest.

  9. This Contest is subject to all applicable federal, provincial and municipal laws and regulations.

  10. The Releasees accept no responsibility for loss, damage or claims caused by or resulting from the Contest or acceptance or use of a Prize. The Releasees will not be responsible for late, lost, illegible, incomplete, falsified or destroyed entries and all such entries are void. Entries that have been falsified, tampered with or altered are void. The Releasees will not be liable for any failure of the Contest Website, do not assume any responsibility for incorrect or inaccurate capture of Entry information, technical malfunctions, human or technical error, printing errors, lost, delayed or garbled data or transmissions, omission, interruption, deletion, defect or failures of any telephone or computer lines or networks, computer equipment, software or any combination thereof. Entry material/data that have been tampered with or altered are void. In the event it is determined that an entrant has entered in a fashion not sanctioned by these Official Rules and/or has submitted more than the number of entries permitted by these Official Rules, the entrant will be disqualified and all of the entries submitted by the entrant will be disqualified. The use of an invalid email address will disqualify the Entry. Users spamming the same email address will disqualify the Entry. Users using an automated script or program to send to a friend will be disqualified. In the event of a dispute, entries will be deemed to have been submitted by the authorized account holder of the email address submitted at the time of entry. “Authorized account holder” is defined as the person who is assigned an email address by an internet provider, online service provider, or other organization (e.g. business, educational institute, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. If the identity of an entrant is disputed, the authorized account holder associated with the email account at the time of entry will be deemed to be the entrant. The selected entrant may be required to provide proof that he/she is the authorized account holder of the email address associated with the selected Entry name change. The sole determinant of the time for the purposes of a valid Entry in this Contest will be the contest server machine(s).

  11. The Sponsor reserves the right, with the consent of the Régie des alcools, des courses et des jeux (the “Régie”) in the province of Québec to terminate or suspend this Contest or to amend the Official Rules at any time and in any way, without prior notice. Without limiting the foregoing, if, for any reason, the Contest is not capable of running as originally planned, the Sponsor reserves the right, with the consent of the Régie to cancel the Contest and conduct a draw from all previously received eligible entries. The Sponsor and the independent contest organization shall not be held responsible for any problems, errors or negligence that may arise or occur in connection with the Contest.

  12. For Québec residents only: Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

  13. The Sponsor respects each entrant’s right to privacy. Personal information collected from entrants will only be used by the Sponsor to administer the Contest and, only if consent is given at the time of entry, to provide the entrants with information regarding upcoming promotions and/or events from the Sponsor. If entrants provide consent when entering the Contest, entrants consent to the manner of collection, use and disclosure of personal information as set out in the Sponsor’s privacy statement, which is available at:

Current Contest Winners

CONTEST PERIOD April 2, 2023 to April 1, 2024

Quarterly Draw Winners Name Store # City Province
Wave 1

Barry Johnston

Lynn Tapper

Chris Bergin

Joel Liau

Gary Abell

C81374 Main St W

C08511 Adelaide St N-Cheapside

C22138 Hwy 9-Airport Rd

C03499 Merivale Rd-Rossland

C12329 Route 124 - Midland

Port Colborne




Midland Kings






Wave 2

James Everett

Sophie Law

Joel Wuerch

Linda Porter

Kevin Mahoney

C04552 Boul Neilson – De Liege

C02384 Victoria Pk Ave – Finch

C02201 Huron Church – Tecumseh

C44129 Millrise Blvd – James Mcke

C81171 Wilkinson Ave - Dartmouth

New Minas










Wave 3
Wave 4

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