Skip to main content

Moving your business and your future forward.

  • Get a full line of innovative lubrication products for all your customers’ needs
  • Access industry trends and business analytics
  • Get ready-made marketing programs and training to grow your business

Solutions For All Installer Types

An oil-change technician in a shop working under a car and benefitting from using Shell lubricants.

Quick Lubes

Benefit from our wide-range of lubricating products, the convenience and speed of buying from one supplier, and tools and solutions to help you drive operational excellence.

Two technicians at a service & tire shop working on a mid-size SUV to perform an oil change and check the tire pressure.

Service & Tire Shop Chains

Discover our different programs, from loyalty and rewards, to training and education, and find out how marketing insights can help optimize your business operations.

Two technicians at a service & tire shop working on a mid-size SUV to perform an oil change and check the tire pressure.

Independent Workshops

Leverage all the resources and expertise of a global brand to support the business you’ve worked hard to grow.

A technician at a dealership shop working in the hood of a car.

Dealers

Benefit from high-performance lubricant products or tap into our full enterprise range of solutions to optimize your energy usage.

Services We Provide

A small group of marketing professionals meeting to use Shell resources to help build their business.

Marketing

Customized programs to help you drive traffic, build brand awareness, and increase customer satisfaction.

Passenger Car Oil Change Providers

Training

Whether your business needs in-person training or an online solution, Shell can help you deliver product knowledge and improve trade skills.

Satisfied customer shaking hands with an oil-change technician after a successful car service that encourages customer loyalty.

Loyalty

Retention programs to help installers keep customers coming back, such as Rotella My Miles Matter and Shell Advantage Rewards.

Product Portfolio

Lineup of the ShellZone coolant and antifreeze bottle developed to prevent corrosion and temperature extremes of engine coolant.

ShellZone Coolants & Antifreezes

Developed to deliver effective heat transfer, freeze and boiling protection, and corrosion protection for your cooling systems.

How We Can Help

Pennzoil establishment found using Shell’s installer locator tool to search for oil change or retail locations.

Installer Locator Tool

Have the convenience of finding the nearest Shell Lubricants oil change or retail location at your customers' fingertips, no matter what Shell Lubricants brand your business prefers to pour. With a simple input of a city or zip-code, your customers will be able to locate your business to get the service they need from the brands they trust.

A small group of business professionals using the Shell MarketHub data to connect the dots and successfully manage day-to-day operations.

Shell MarketHub

Manage your day-to-day business with us from the convenience of your own devices. Designed to give you everything you need to make the most out of working with us from managing orders, generating account activities and reports, and exploring valuable training tools.

Two technicians using Shell resources and recommendations to select the right oil for each vehicle.

Lube Match

Feel confident in choosing the right oil for your vehicle with an easy-to-use functionality to search by vehicle type or make and model and have the recommendations be sent to your e-mail for future reference.

Learn More

Why Choose Shell

Shell Lubricants logo

#1 Global Lubricants Supplier for the 18th year in a row.*

*Kline & Company, 2024, 22nd Edition Global Lubricants: Market Analysis and Assessment 2023.

Pennzoil Logo

#1 in Market Share for Installed Segment in the US.

1 Kline & Company, 2024 NA Quarterly Tracking Report

Shell Rotella logo

#1 in Brand Preference and Usage for heavy duty engine oil globally.*

*Kantar TLT Program Study, 1H 2024.

Race Tested

The Shell Advantage logo overlayed on blue lights used to show motion.

Move your business and your future forward with Shell Lubricants

Contact us to learn more about our product and service offerings, and a Shell representative will be in touch with you shortly.