Partnering with Shell

As an Independent Channel Partner, you’ve brought your skills, business experience, enthusiasm and commitment. Shell supplies the fuel, a proven global operating model, technology leadership, innovative thinking, strategic partnerships and ongoing support.

We look forward to continuing to grow the business together by leveraging all that Shell and you have to offer!

Click here to start a conversation!

Top 10 Reasons to Partner with Shell

Brand Recognition & Heritage Shell continues to be one of the most globally recognized and innovative brands amongst consumers. More than 45,000 service stations in more than 90 countries. Shell supports you directly with a dedicated Territory Manager who provides insights to the market and your business performance – no middleman!
High Quality Fuels All three grades of Shell fuel are Top Tier certified. Shell V-Power^® NiTRO+ Premium Gasoline is formulated with four levels of defense designed to protect critical engine components, forming a defensive barrier against Gunk, Corrosion, Wear and Friction.
Loyalty AIR MILES^® reward program uses AIR MILES Cash and cross promotions with partners to bring added value to your customer
Business Growth The Shell Shop Convenience Retail program provides in-store promotions and marketing materials to help you attract consumers. Additionally, there is access to well-known quick service restaurant partners to grow your business
Expertise A fully integrated supply chain means decades of research and development and technological expertise goes into our fuel to ensure customers get the most out of every drop – from the lab to Shell-owned terminals and refineries to freight management.
24/7 Site-level Operational Support Exclusive Channel Partner web portal includes platforms to dissect the customer experience and acts as a hub for convenience retail, safety, financials, uniforms, merchandise orders and more, to help manage the day-to-day business
Fleet Solutions Shell Fleet program has a dedicated in-house sales, marketing and business development team to support the growth of our Fleet business and Channel Partners’ volume by offering a dedicated Shell Fleet Navigator card
Rewards World class reward and recognition program for Channel Partners and Sales Associates to support their delivery of best in class customer service
Digital Platforms and applications, like Shell EasyPay^TM, to support your business and add convenience to the customer experience
Shell in the Community Shell can help support your local community through matched donations, bonus AIR MILES or fuel cards. As well, Shell assists mobility impaired drivers’ fueling experience with the FuelService program.

Energy and Innovation

Who we are

We are a global group of energy and petrochemical companies with an average of 86,000 employees in more than 70 countries. We use advanced technologies and take an innovative approach.

Fuel Innovation

Breakthrough technology

Throughout our history, Shell scientists have experimented with fuel formulations; constantly improving, constantly innovating, constantly leading. Through consistent fuels research and reformulation, we demonstrate our passion to provide for our customers’ needs, keeping in step with our everchanging world.

Click here to learn more about our fuels!

Loyalty Program

AIR MILES

With over 10 million active AIR MILES accounts in Canada AIR MILES Collector Card, customers can turn everyday purchases like gas and groceries into movie tickets, electronics, dream vacations and so much more - Click here to learn more about our loyalty program

Customers are 25% more likely to return to a Shell when asked for AIR MILES

^®TM Trademarks of AIR MILES International Trading B.V. Used under license by Loyalty One, Co. and Shell Canada Products

Shell Shop

A competitive in store program just for you

Shell Shop is a competitive convenience retail program created for Channel Partners, with a focus generating in-store sales and revenue growth.

Fleet

A global provider

Shell is one of the largest global fuel card providers in the world. We deliver more than 55 years of experience and insight to benefit our customers’ businesses across Canada.

The Shell Fleet Navigator Mastercard Corporate Fleet Card^® is issued by WEX Canada pursuant to a license by Mastercard International Incorporated^®, Mastercard^® and Mastercard Corporate Card^® are registered trademarks of Mastercard International Incorporated.

Shell^®, Shell Fleet Navigator^® and Shell Fleet Plus^™ are trademarks of Shell Brands International AG. Used under license

People Make the Difference Real

Everything works; quick & easy visits; clean & bright sites; treat them like guests

People Make the Difference Real (PMTDR) is a customer focused program built to ensure every interaction with customers is consistently remarkable. For over a decade PMTDR has continuously delivered a positive impact on overall fuel sales, convenience retail, customer satisfaction and brand preference.

Shell MarketHub

A one stop Hub

Shell MarketHub is an online resource designed in partnership with our customers. This secure, password-protected website provides 24/7 access to critical data and information needed to successfully operate a Shell-branded business.

Shell MarketHub key functions and features include:

Shell & Technology Leadership – Shell EasyPay™

Integrated supply chain

Shell’s proprietary technology is leveraged to refine our own fuel. A fully integrated supply chain is an advantage over our competitors and our constantly evolving IT projects ensure the customer receives the newest and most convenient service.

^™ Trademark of Shell Brands International AG. Used under license by Shell Canada Products.

Diamond Deals

Savings for you

The Shell Diamond Deal Program is a unique program that offers significant money saving procurement opportunities to our Shell branded network.

With Diamond Deal pricing, saving opportunities may be 10%, 15% or even 20% over local supplier pricing. There is no cost or enrollment fee to participate in the program.