Your next big move starts with Shell
Work with the world's #1 mobility brand. Join the network of independent business owners running 85% of Shell service stations, backed by expert support, iconic branding and a proven path to growth.
Built for collaboration
85% of Shell service stations are run by independent business owners globally.
Scale and products designed for success
Our differentiated offer will help you drive a profitable fuels and convenience business.
Support from day one
Dedicated Shell team, onboarding and tools to help you thrive.
1,400+ Locations in Canada
Over 60% of locations in Canada with dealers, wholesalers, and joint venture partners.
The world's #1 most valuable oil and gas brand
47,000+ Shell-branded mobility service stations
33 million customers served daily
$317 billion annual revenue
Explore the Shell offer – fuel and beyond
Our core offers help you grow revenue, build customer loyalty and future proof your business.
Power you can rely on
World-class fuels and lubricants supported by Shell's innovation and supply chain.
From forecourt to food
From fresh food and coffee, to vehicle care, to fast moving consumer goods; our retail offer is designed to drive dwell time.
Support to grow your business
We’ll be there throughout every area of your operations, providing intuitive digital tools and global networks to simplify everything from customer loyalty and staff training to fleet programmes and team recognition.
Hear from our dealers
Read the transcript
Read the transcript
Title: Aftab Testimonial
Duration: 02:56 minutes
Description: Aftab Qaisar, an independent Shell dealer, gives us insight into the highlights of being a part of the Shell family.
[Background music plays]
Uplifting music
[Video footage]
Aftab sits down in frame, speaking directly to camera.
[Voice of Aftab]
My name is Aftab Qaisar, I’m the independent dealer, working with Shell for the last thirteen years.
[Video footage]
Shot of Aftab speaking to a customer in front of the drinks display inside of the Shell gas station.
[Voice of Aftab]
For my motivation, to be part of Shell is definitely the Shell brand itself.
[Video footage]
Wide shot of a Shell gas station, with cars and activity.
[Aftab]
Shell is not only one of the leading brand in Canada, but as we all know that, this is one of the leading brand around the world.
[Video footage]
Gas pumps are shown with a car driving by.
[Voice of Aftab]
So my Journey with Shell for the last thirteen years, I have piloted so many things.
[Aftab to camera]
CR program, you know the MarketHub. Now Shell 2.0, car wash, you just you name it.
[Video footage]
Shell station employees are arranging products on shelves within the gas station.
[Aftab voiceover]
I have given a lot of my input, especially in the Shell Shop program.
[Aftab to camera]
Whatever experience I had throughout my career in convenience store retailing.
[Video footage]
Shell employee is ringing through items from a customer at the cashiers desk.
[Aftab to camera]
Shell values my input, and um, they have made so many changes that we have recommended. So I’m glad to see that, which is very important.
[Video footage]
Customer holds a box of soda, while an employee follows.
[Aftab to camera]
I found it very helpful that, you know the getting the, the planograms, the marketing material in the store.
You know, the layouts and also the brand images inside the store as well.
[Video footage]
Close up of the Thirst Buster machine, and employees testing the product
[Aftab voiceover]
Shell, they have a very good, you know, Thirst Buster program with the, all the marketing tools
[Aftab to camera]
and the Thirst Buster is very popular among the, you know the, the customers
[Video footage]
Customer checks out with orange thirst buster
[Aftab to camera]
so that’s also very, you know, high margin item.
[Video footage]
Panning shot of inside the gas station store, and footage of Aftab arranging items on a shelf
[Aftab voice over]
That is really helpful for us, not only they just buy the Thirst Buster, but also, they end up buying candy, some other snacks, and drinks. So that’s very, you know, helpful for our business.
[Video footage]
Customer exists store, exterior store shot
[Aftab voice over]
Shell offered this new car wash program with the dealer. I’m on pilot, and then we just started the program. And I feel like, you know the, not only the customer but we also very excited.
[Video footage]
Aftab helping a customer with car wash receipt. Customer proceeds to car wash in her car.
[Aftab voice over]
We’ve noticed that with the new Car Wash program and also for the season pass,
we see there’s a lot of, you know the repeat customer coming into our site,
which is a real good sign for us.
[Aftab to camera]
For my motivation, you know, to be part of the Shell is definitely the Shell brand itself. Loyalty programs, top tier gasoline, and especially V-Power Nitro Plus
[Video footage]
Shot of woman filling up her vehicle.
[Aftab to camera]
So those are the, the factor that, you know, made to decide to go wtih the Shell.
[Video footage]
Shot of products inside the c-store.
[Aftab to camera]
I believe and trust that Shell is a very innovative company.
[Video footage]
Black van drives up to the Shell station. Woman fills up an orange Thirst Buster. Shell employee shows the different loyalty programs to a customer.
[Aftab voiceover]
Not only in their professional field in gasoline but also, whether it comes to technology,
the C Store program, loyalty, partnerships with other partners.
[Aftab to camera]
I’m here to stay with the Shell. Like the brand, I’m loyal with the brand. And we are very excited, you know, to be part of that journey.
[Video footage]
Wide shot of gas station.
[Shell music fades out]
[Graphic Displays]
Shell pecten
[Background music plays]
Shell mnemonic
Read the transcript
Read the transcript
Title: Stella Testimonial
Duration: 04:00 minutes
Description: Stella, an independent Shell dealer, gives us insight into the highlights of being a part of the Shell family.
[Background music plays]
Uplifting music
[Video footage]
Stella sits down in frame, speaking directly to camera.
[Stella to camera]
My name is Stella and I'm from Manitoba, and I've been with Shell since 2004.
[Video footage]
Wide shot of Shell gas station
[Stella to camera]
I chose Shell for brand recognition just around the community and within Canada.
[Video footage]
Shot of woman filling up her vehicle with gas
[Stella voice over]
And as well, just for the quality of fuel. As an independent dealer, Shell really gives you the freedom to be able to make your own choices, to run your business the way you want.
[Video footage]
Stella displays merchandise within the Shell Shop. Two Shell employees talking.
[Stella voiceover]
Yet, offer support through a TM, and the TM being that connecting point. He may not know all the answers, but he's my connecting point.
[Stella to camera]
He will direct me to somebody who does have the answers and that’s important for me.
[Video footage]
Exterior shot of Shell Shop with fuel pump
[Stella to camera]
Shell provides different resources that I'm able to connect with and utilize to make sure
that my business is a success.
[Video footage]
Panning shot of inside the Shell Shop, employees high five.
[Stella to camera]
So every morning I pop on to MarketHub, and that's where all my information is, right on my desktop.
It's convenient, it's all in one place, and I don't have to go to multiple different areas to kind of find my information. It's just one click and all the options are there for you to check out.
[Video footage]
Wide shot of gas station exterior and forecourt.
[Stella to camera]
Another tool that Shell has for us on a site level would be WorkJam, which is a way for different staff to connect with, actually other staff, across Canada.
[Video footage]
Thirst buster signage is shown, employees testing the equipment
[Stella voice over]
We get to see different promotions,how they're set up in store.
[Stella to camera]
There will be a lot of training videos that are posted on this site which will help us to just
walk alongside of our new staff to ensure that they feel confident once they get up behind the POS.
[Video footage]
Employee ringing through items for customer, digital screen is shown
[Stella to camera]
So all these videos on there are very helpful tools for us to be able to train our staff.
[Video footage]
Woman pays and leaves with Thirst Buster
[Stella to camera]
Shell has a couple of different loyalty programs.
[Video footage]
Woman takes a picture of a QR code with her phone to get a loyalty program deal
[Stella voice over and to camera]
We see a lot of repeat customers using CAA and customers, also who have we haven't seen before. So it's bringing in a new clientele that we haven't seen before.
[Video footage]
Stella washes down a pump in the forecourt
[Stella to camera]
Shell has an amazing culture of safety.
[Video footage]
Stella and other employee talk while wear safety vests and have a safety cone in front of a pump in the forecourt.
[Stella voice over]
We’re able to find resources that will enable us to take those best practices and apply them at our site.
[Stella to camera]
Besides the resources and support that I get from Shell, would definitely just be their emphasis on people.
[Video footage]
Busy Shell Shop interior
[Stella to camera]
That people make the difference real. Their emphasis on caring for the community, caring for the people at our site. And, that's important to me.
[Video footage]
Busy Shell Shop interior
[Stella to camera]
All of your hard work, your heart and soul that you're going to pour into your business all comes down to getting recognized for that heart and soul that you've poured into your site on a daily basis. Not just as us as business owners, but also to our staff. Shell recognizes all of the dealers who really pour into their sites and are able to attain a standard of quality service \ that is rewarded through the PMTDR program, which is people make the difference real, and the Smiling Stars event is an annual event that it's a global event.
[Video footage]
Footage of the Smiling Stars event, people celebrating, waving flags. A stage is shown with the audience waving.
[Stella to camera]
So you get to meet people from all around the world from different backgrounds, different cultures, just different ways of running the business. And it's an awesome opportunity to just connect with people, network, and just like be inspired to come back to your own site and lead in a way with the examples
and the stories and testimonies that you come back with, so phenomenal program and, very unique I would say to the industry.
[Video footage]
Shell staff arranging product on shelves
[Stella to camera]
My draw for Shell would just be that it really is, it really is the people that make the difference real. So for me, and my way of doing business, to find a company that is going to, put people first, that's what's most important to me.
[Video footage]
Shell staff arranging product on shelves
[Stella to camera]
Everywhere you go, almost every country across the world, you're going to find a Shell logo.
[Video footage]
Shell Pecten is shown
[Stella to camera]
And to have that quality and brand recognition on your property, on your business is, yeah, it's a no brainer.
[Video footage]
Shot of Shell Pecten on top of the forecourt.
[Shell music fades out]
[Graphic Displays]
Shell pecten
[Background music plays]
Shell mnemonic
Read the transcript
Read the transcript
Title: Linda Testimonial
Duration: 02:37 minutes
Description: Linda, an independent Shell dealer, gives us insight into the highlights of being a part of the Shell family.
[Background music plays]
Uplifting music
[Video footage]
Linda sits down in frame, speaking directly to camera.
[Linda to camera]
My name’s Linda, I became a Shell dealer in 2014. It has been eleven years.
[Video footage]
Wide shot of Shell convenience store
[Linda to camera]
For me, the dealer support is very important. So Shell supportsthe dealer from different aspects.
[Video footage]
Wide shot of a Shell gas station, with cars and activity.
[Linda voice over]
First is the capital investment,
[Linda to camera]
so if we work with Shell, Shell put the money into the site. Also the dealer support.
[Video footage]
Man exits the Shell Shop with a coffee in hand
[Linda voiceover]
Shell is always help us from daily operation, from the new construction, from everything.
[Video footage]
Shell gas pumps are shown
[Linda to camera]
Even if we have some question, or problem, and any challenge, we can have an answer from Shell.
[Video footage]
Shell employee rings up a transaction with customer. The digital screen of the check out is shown.
[Linda to camera]
We’re working with different level of management. I really like the new territory manager. He give us a lot of support.
[Video footage]
Linda talking with Territory Manager inside the Shell shop.
[Video footage]
Wide shot of gas station exterior and forecourt.
[Linda to camera]
Shell has been always help us with the daily operation. So actually I, I had the site renewal in 2023. At the time of renewal,Shell help a lot of for the improvement. Shell always keep the most updated
signage to my site.
[Video footage]
Linda and Territory Manager look at a screen together outside of the forecourt. Point to signage displaying price.
[Linda to camera]
We got the car wash, it’s the Shell corporation site you'll really partner with is NCS Mondo. The car wash equipment is the fourth one in Canada, so I’m really happy with that.
[Video footage]
Car wash signage and exterior of car wash
[Linda to camera]
Shell has a research team. It has been improving the fuel quality. They have a reliable supply chain,
from the drilling from in the ground and to the refinery and the distribution to the site.
[Video footage]
Pump with V Power signage is shown
[Video footage]
Shot of truck entering distribution centre
[Linda voice over]
It give me a lot of confidence in the operation, growing my business.
[Video footage]
Wide shot of truck entering distribution site
[Linda to camera]
I like the Shell brand. Shell brand, in my mind, is the most powerful and valuable brand in the industry.
[Video footage]
Wide shot of gas station
[Linda to camera]
When we speak of Shell, what coming to my mind is the quality, trust and the care.
[Video footage]
Shot of Shell signage displaying the Pecten, price and service offerings.
[Shell music fades out]
[Graphic Displays]
Shell pecten
[Background music plays]
Shell mnemonic
More services we offer
Car Wash
Shell's premium Car Wash offer keeps customers coming back, with over 70% return rate, globally.
Car Care
Shell's range of branded car items boost margins and basket size and integrate easily into your offer.
Exclusive Private Label FMCG
Exclusive shell branded fast moving consumer goods (FMCG) ranging from snacks, drinks and essentials to drive loyalty and margins
Got questions? We've got answers
What investments do I need to team up with Shell?
Investment levels vary depending on your service station and goals. We can talk this through on an introduction call.
Do I need to own a service station already?
Not necessarily, we welcome Dealers with and without existing service stations. We'll help assess what's possible for your situation.
Is there a long-term contract?
Shell partnerships are designed for growth and longevity, but we'll go through terms clearly before anything is signed.
Read more module
*All figures are accurate as of 2025