
Shell V-Power® NiTRO+ Fill Up Challenge
Fuel your drive with the Shell V-Power® NiTRO+ Fill Up Challenge Contest!
More Performance. More Power. More Chances to Win!
Get ready for the Shell V-Power® NiTRO+ Fill Up Challenge Contest — a chance to unlock exclusive rewards and enter to win the VIP Race Experience of a lifetime in Montreal. Contest runs from June 25 to November 2, 2025.
How It Works:
Fill up nine times, rack up rewards, and get in the running for one of three incredible VIP trips to the Canadian Grand Prix race weekend in Montreal, Quebec in May 2026.
The more you fuel up, the more you fill up with prizes!
Fuel up with Shell V-Power® NiTRO+ at participating Shell stations. Each time you fill up using the Shell App, unlock a prize from Shell! On the 9th fill, get a link to submit a contest entry form and that’s the official entry for the grand prize draw!
Prizes:
1st Fill – Exclusive Ferrari Phone Wallpaper
2nd Fill – Ferrari Driver Photos (Charles Leclerc and Lewis Hamilton)
3rd – 5th – Spin to Win AIR MILES®
6th – 6¢/L off your next fuel-up
7th – 8th –Spin to Win AIR MILES®
9th –9¢/L off your next fuel-up + Entry Link
*See Terms and Conditions for full details
Make every pit stop count
Read the Transcript
Read the Transcript
Title: Make every pit stop count
Duration: 0:47 minutes
Description: Download the Shell App now to rev up your rewards.
Hi, I’m Charles Leclerc.
Hi, I’m Lewis Hamilton.
We are so excited to count on an innovation partner like Shell.
Shell V-Power is the only fuel used, trusted, and recommended by Scuderia Ferrari HP.
Shell V-Power race fuel supplied to Scuderia Ferrari HP contains at least 99% of the same types of compounds used in Shell V-Power fuels for the road.
Which means the Shell V-Power used in my F1 car is very similar to the Shell V-Power you and I can buy at the pump.
Whether it’s on the track or on the road, Shell V-Power is the only fuel I rely on.
Make every pit stop count.
Download the Shell App now to rev up your rewards.
We are so excited to be apart of the Shell Family.
Fill Up with the Shell App
Each time you fill up using the Shell App, unlock a prize from Shell!
Fill Up Challenge Terms & Conditions
Shell V-Power® Fill Up Challenge
Shell V-Power® Fill Up Challenge
1. NO PURCHASE NECESSARY: The Shell V-Power Nitro + Fill Up Challenge Contest (the “Contest”) is sponsored by Shell Canada Products (the “Sponsor”). AIR MILES Loyalty Inc. is in no way connected to the management of this Contest. The Contest begins at 12:00:00 AM Eastern Time (“ET”) on June 25, 2025 and ends at 11:59:59 PM ET on November 02, 2025 (the “Contest Period”).
2. ELIGIBILITY: To enter and be eligible to win, an entrant must (a) be a legal resident of Canada who has reached the age of majority at time of entry in the province or territory in which they reside, (b) have a valid AIR MILES collector number, (c) be a current user of the Shell Canada App (the “Shell App”), and (d) not be an employee of the Sponsor or its affiliated legal entities or agents, their respective advertising or promotional agencies, the independent contest organization, or a member of any such employee’s immediate family (regardless of where they live) or persons with whom they are domiciled (whether related to the employee or not). In these Official Rules, “immediate family” means mother, father, brothers, sisters, sons, daughters and/or legal or common-law spouse.
To be eligible to enter the Contest, you must be an AIR MILES collector. If you are not already an AIR MILES collector, you may enroll in the AIR MILES Reward Program by visiting airmiles.ca. By enrolling to become an AIR MILES collector, you agree to be bound by the terms and conditions of the AIR MILES Reward Program as amended from time to time. For the purposes of these Official Rules, the entrant is the individual in whose name the AIR MILES collector number has been established and this is the individual to whom the prize will be awarded if they are selected and declared a winner.
3. HOW TO ENTER THE CONTEST: There are two (2) ways to enter the Contest:
i. Purchase Entry: Throughout the Contest Period, at a participating Shell station within Canada (excluding all Flying J locations and any Shell station located in Nova Scotia, New Brunswick, Newfoundland, Labrador & Prince Edward Island ), make nine (9) gas purchases (Shell V-Power NiTRO+ or Shell V-Power NiTRO+ 91 or Shell V-Power NiTRO+ 93) either in the Shell App or by swiping their AIR MILES card and paying with another method.
ii. After completion of the 9th Fill, you will be directed to click on a link received from the Sponsor to complete an online entry form (the “Entry Form”) to enter the Contest. Complete the Entry Form by entering the required information in the fields provided and clicking the “Submit Entry” button to receive one (1) entry (the “Purchase Entry”) into the Contest. The “Submit Entry” button must be clicked for the Entry Form to be successfully submitted. Purchase Entries must be received on or before 11:59:59 PM ET on November 02, 2025 (the “Contest Closing Date”). You may only use one (1) email address to enter the Contest.
As a thank you from the Sponsor, customers will receive a “Token of Appreciation” after each Fill of Shell V-Power Nitro + (“SVPN”):
| Token of Appreciation | |
| 1st Fill of SVPN | Ferrari Image Phone Wallpaper |
| 2nd Fill of SVPN | Ferrari Photos of Lewis Hamilton & Charles Leclerc |
| 3rd Fill of SVPN | Spin to Win AIR MILES® Bonus Miles™ on Shell App (10-500 Bonus Miles) |
| 4th Fill of SVPN | Spin to Win AIR MILES® Bonus Miles™ on Shell App (10-500 Bonus Miles) |
| 5th Fill of SVPN | Spin to Win AIR MILES® Bonus Miles™ on Shell App (10-500 Bonus Miles) |
| 6th Fill of SVPN | Six (6) cents per litre discount off next fill |
| 7th Fill of SVPN | Spin to Win AIR MILES® Bonus Miles™ on Shell App (10-500 Bonus Miles) |
| 8th Fill of SVPN | Spin to Win AIR MILES® Bonus Miles™ on Shell App (10-500 Bonus Miles) |
| 9th Fill of SVPN | Nine (9) cents per litre discount off next fill |
OR
ii. No Purchase Entry: On a plain piece of paper, hand-print your full name, complete mailing address (including postal code), daytime telephone number (including area code), a valid email address, write a maximum 100 word hand written essay on “Why Shell V-Power NiTRO+ is my preferred brand” and mail to: The Shell V-Power Nitro + Fill Up Challenge Contest, Dept. 4558 (No Purchase Entry), BOX 9500 Lakeshore West PO, Oakville, ON L6K 0G4 (a “No Purchase Entry”). No Purchase Entry must be received by November 02, 2025 (the “Contest Closing Date”).
Both “No Purchase Entry” and “Purchase Entry” will be referred to as an “Entry”. Limit of one (1) Entry per person, regardless of method of Entry. In the event it is determined that an entrant has entered in a fashion not sanctioned by these Official Rules, the entrant will be disqualified, and all of the Entries submitted by the entrant will be disqualified. The Sponsor will not be responsible for late, lost, illegible, falsified, damaged, misdirected, mutilated, garbled or incomplete entries, which will be void.
PRIZES: There are three (3) Prizes available to be won, each consisting of a trip for two (2) people (the winner and one (1) guest (the “Travel Guest”)) to a VIP Race Experience in Montréal, QC in May 2026 (the “Event”). The 2026 Event dates are yet to be determined and will be announced once dates have been released.
The Prize includes: return economy airfare for the winner and their Travel Guest from the Canadian international airport closest to the winner’s residence (the “Departure Point”) to Montréal–Pierre Elliott Trudeau International Airport (airline and flight itinerary to be determined by the Sponsor in its sole discretion); two (2) nights’ standard accommodation in Montréal, QC, in a four-star hotel based on a single room, double occupancy as determined and selected by the Sponsor in its sole discretion; transportation to/from Montréal–Pierre Elliott Trudeau International Airport and the hotel: two (2) Grandstand seats at the Event (seating locations to be determined by the Sponsor in its sole discretion); Race Day shuttle transportation between the hotel and the Event; Ferrari Paddock Experience, including a tour of F1 Paddock and Shell Trackside Laboratory; Lunch and Dinner provided on the Saturday and Sunday and one (1) Shell Canada and Scuderia Ferrari Gift Pack (items as selected by the Sponsor). The total approximate retail value of each Prize is $11,180.00 (CDN) based on a Vancouver, BC departure example. The actual retail value of the Prize may vary depending on the actual city of departure. No difference between the actual and approximate retail values will be awarded. PLEASE NOTE: If the winner resides 250 KM or less outside Montréal, QC, ground transportation may be substituted for return economy airfare transportation in the Sponsor’s sole discretion. In such cases, no further or alternative prizing or compensation will be provided. Without limiting the generality of the foregoing, the following general conditions apply to the Prize: (i) The winner and their Travel Guest must travel on the same itinerary; (ii) The winner and their Travel Guest must have the appropriate identification required for airport check-in and will be responsible for any travel documents, including a valid passport (if applicable) at their own expense. No compensation will be made if the trip is cancelled due to failure to obtain necessary travel documents; (iii) The costs of everything not specifically stated above as included in the Prize are the sole responsibility of the winner and their Travel Guest including, without limitation: transportation to and from the winner’s and/or Travel Guest’s residence to and from the Departure Point; transportation while in Montréal, QC; meals and drinks; gratuities; entertainment, except as provided above; insurance; items of a personal nature (NOTE: the winner may be required to present a valid major credit card in the winner’s name at the time of hotel check-in to cover any incidental expenses); (iv) The Travel Guest must be age of majority or older to accompany the Winner; (v) The Travel Guest must sign and return the Sponsor’s release (by the date indicated on the Release Form, as defined below) indicating (among other things) that they waive all recourse against the Releasees (as defined below) relating to their participation in the Prize (including, without limitation, any travel related thereto); (vi) There are no deviations as to travel allowed (i.e. length of stay, number of guests, flight stopovers, travel dates, etc.).; (vii) Due to the nature of the Prize, the winner and their Travel Guest must be available to travel on the dates once confirmed or the Prize will be forfeited and no alternate dates or prizes will be provided; (viii) If a winner (and/or their Travel Guest) do not utilize any part(s) of the Prize or is unable to participate in the trip after the trip has been booked for any reason whatsoever, then any such part(s) not utilized will be forfeited in their entirety and nothing will be substituted in their place; (ix) All travel arrangements relating to the Prize must be made through the Sponsor and travel arrangements must be made at least 30 days prior to departure; (x) The Releasees are not responsible if for any reason whatsoever if the Event is cancelled, delayed or rescheduled.
Without limiting the generality of any other terms set out in these Official Rules, the following general conditions apply to each Prize: (i) By accepting a Prize, each winner and their Travel Guest agrees to waive all recourse against the Releasees (as defined below) for any reason whatsoever including if a Prize or a component thereof does not prove satisfactory, either in whole or in part; and (ii) Prizes must be accepted as awarded without substitution, are not transferable, not for resale and have no cash surrender value. The Sponsor reserves the right at any time to: (a) place reasonable restrictions on the availability or use of a Prize or any component thereof; and (b) substitute a Prize or a component thereof for any reason with a prize component of equal or greater value, without advanced notice and liability. A maximum of three (3) Prizes will be awarded. Limit of one (1) Prize per person during the Contest Period.
4. PRIZE DRAWS: A random draw will be held on November 17, 2025 (the “Draw Date”) at approximately 10:00 AM ET in Oakville, ON from among all eligible Entries received by the Contest Closing Date. Odds of being selected for a Prize depend on the total number of eligible Entries received by the Contest Closing Date. The selected entrants will be contacted by email within two (2) business days of the Draw Date. If the selected entrant (a) cannot be reached by email within two (2) business days of the Draw Date; (b) fails to correctly answer the mathematical skill testing question (see rule 5); (c) fails to complete the properly executed Release Form within the specified time (see rule 6); or (d) is unable or unwilling to accept the Prize as awarded in full for any reason, then the selected entrant will be disqualified and another entrant will be randomly selected until such time as contact is made by email with a selected entrant or there are no more eligible Entries, whichever comes first. It is the entrants’ responsibility to ensure that their information (including a valid email address) associated with their AIR MILES collector number is up to date. The Sponsor will not be responsible for failed attempts to contact a selected entrant. Each selected entrant is subject to verification of eligibility by the Sponsor and compliance with the Official Rules before receiving a Prize, and the Sponsor’s decisions in this regard are final and binding.
5. CONFIRMATION OF WINNERS: In order to be confirmed a winner, each selected entrant must correctly answer, without assistance of any kind, whether mechanical or otherwise, a mathematical skill-testing question and will be required to complete, alongside their Travel Guest, a declaration and release form (the “Release Form”) confirming compliance with the Official Rules, acceptance of the Prize as awarded, without substitution, and releasing the Sponsor, AIR MILES Loyalty Inc., their dealers, agents, affiliated and related companies, advertising and promotional agencies, the independent contest organization and their respective shareholders, directors, officers, employees, agents, dealers, representatives, successors and assigns (collectively, the “Releasees”) from any liability in connection with a Prize or this Contest. Release Forms must be completed and submitted within the time period specified on the Release Form or the Prize may be forfeited. Failure of the Travel Guest to return their Release Form will result in the Travel Guest being disqualified from participation in the Prize. Upon receipt and verification, the winners will be contacted by the Sponsor to begin coordination and fulfilment of their Prize.
6. GENERAL: By entering the Contest, entrants agree to abide by the Official Rules and all decisions of the Sponsor with respect to any aspect of the Contest. Decisions of the Sponsor are final.
7. No correspondence will be entered into except with the selected entrants. By entering the Contest, each winner consents to the use of their name and address (city and province/territory), voice, photograph and/or likeness without further remuneration, in any and all media now known or hereinafter developed throughout the world in perpetuity, in connection with any publicity carried out by or on behalf of the Sponsor in connection with this Contest.
8. This Contest is subject to all applicable federal, provincial and municipal laws and regulations.
9. The Sponsor, AIR MILES Loyalty Inc. and the independent contest organization accept no responsibility for loss, damage or claims caused by or resulting from the Contest or acceptance of a Prize. Entries that have been falsified, tampered with or altered are void. The Sponsor, AIR MILES Loyalty Inc. and the independent contest organization do not assume any responsibility for incorrect or inaccurate capture of Entry information, technical malfunctions, human or technical error, printing errors, lost, delayed or garbled data or transmissions, omission, interruption, deletion, defect or failures of any telephone or computer lines or networks, computer equipment, software or any combination thereof.
10. The Sponsor reserves the right to terminate or suspend this Contest or to amend the Official Rules at any time and in any way, without prior notice. Without limiting the foregoing, if, for any reason, the Contest is not capable of running as originally planned, the Sponsor reserves the right to cancel the Contest and conduct a draw from all previously received eligible Entries. The Sponsor and the independent contest organization shall not be held responsible for any problems, errors or negligence that may arise or occur in connection with the Contest.
11. The Sponsor respects an entrant’s right to privacy. Personal information collected from entrants will only be used by the Sponsor to administer the Contest and, only if consent is given at the time of entry, to provide the entrants with information regarding upcoming promotions and/or events from the Sponsor. If entrants provide consent when entering the Contest, entrants consent to the manner of collection, use and disclosure of personal information as set out in the Sponsor’s privacy statement, which is available at: https://www.shell.ca/en_ca/privacy.html
®™Trademarks of AM Royalties Limited Partnership under license by AIR MILES Loyalty Inc. and Shell Canada Products. The Shell logo is a trademark of Shell Brands International AG. Used under license.