Shell Hydration Pilot Contes

NO PURCHASE NECESSARY. The Shell Hydration Pilot Contest (the “Contest”) is sponsored by Shell Canada Products (the “Sponsor”). The Contest begins at 12:00:00 AM Eastern Time (“ET”) on September 1, 2025 and ends at 11:59:59 PM ET on October 05, 2025 (the “Contest Period”). AIR MILES Loyalty Inc. is in no way connected to the management of this Contest.

1. ELIGIBILITY: To enter and be eligible to win, an entrant must (a) be a legal resident of Ontario, Manitoba, Saskatchewan, Alberta, or British Columbia (collectively the “Contest Territory”) who has reached the age of majority at time of entry in the province in which they reside; (b) have a valid AIR MILES® collector number at time of entry; and (c) not be an employee of any of the Releasees (see Rule 5) or any of their affiliated legal entities or agents, their respective advertising or promotional agencies, the independent contest organization, or a member of any such employee’s immediate family (regardless of where they live) or persons with whom they are domiciled (whether related to the employee or not) during the Contest Period and at time of the Draw. In these Official Rules, “immediate family” means mother, father, brothers, sisters, sons, daughters and/or legal or common-law spouse.

To be eligible to enter the Contest and receive a Prize if selected and declared a winner (see Rule 3), you must be an AIR MILES collector. If you are not already an AIR MILES collector, you may enroll in the AIR MILES Reward Program by visiting airmiles.ca. By enrolling to become an AIR MILES collector, you agree to be bound by the terms and conditions of the AIR MILES Reward Program as amended from time to time. For the purposes of these Official Rules, the entrant is the individual in whose name the AIR MILES collector number has been established and this is the individual to whom the prize will be awarded if they are selected and declared a winner.

2. HOW TO ENTER THE CONTEST: There are two (2) ways to enter the Contest:

i. Purchase Entry: During the Contest Period, at any participating Shell location within the Contest Territory (excluding Flying J locations), purchase any two (2) participating hydration beverage products (see Rule 12 for participating beverage products) in a single transaction, and swipe, scan or key in your valid AIR MILES card or collector number at the time of transaction. Upon doing so, you will receive one (1) entry (a “Purchase Entry”) into the Contest. Limit of one (1) Purchase Entry per calendar day during the Contest Period. For example, if a purchase is made at 10:00:00 AM ET, the next qualifying purchase cannot be made until 10:00:00 AM ET the next day.

ii. No Purchase Entry: On a plain piece of paper, hand-print your full name, AIR MILES collector number, complete mailing address (including postal code), daytime telephone number (including area code), a valid email address, write a maximum 100 word hand written essay on “Why I Shop at Shell” and mail to: The Shell Hydration Pilot Contest, Dept. 4569, Box 9500 Lakeshore West PO, Oakville ON, L6K 0G4 to receive one (1) entry (a “No Purchase Entry”) into the Contest. Limit of one (1) No Purchase Entry per person per calendar day during the Contest Period. Each No Purchase Entry must be an original (no photocopies or other reproductions) and mailed in a separate envelope, bearing sufficient postage.

Purchase Entries and No Purchase Entries (collectively referred to as “Entries”) must be received on or before 11:59:59 PM ET on October 05, 2025 (the “Contest Closing Date”). Each “No Purchase Entry” and “Purchase Entry” will be referred to as an “Entry”. In the event it is determined that an entrant has entered in a fashion not sanctioned by these Official Rules, the entrant will be disqualified and all of the Entries submitted by the entrant will be disqualified. The Sponsor will not be responsible for late, lost, illegible, falsified, damaged, misdirected, mutilated, garbled or incomplete entries, which will be void.

3. PRIZES: There are five (5) Prizes available to be won, one in each the five (5) designated regions as follows: one (1) for the Province of Ontario (“Ontario”); one (1) for the Province of British Columbia (“British Columbia”); one (1) for the Province of Alberta (“Alberta”); one (1) for the Province of Manitoba (“Manitoba”); and one (1) for the Province of Saskatchewan (“Saskatchewan”); (each of Ontario, British Columbia, Alberta, Manitoba and Saskatchewan is considered a “Participating Region”). Each Prize consists of fifty thousand (50,000) AIR MILES® Reward Miles™. The ARV of each Prize depends on the chosen method of redemption, available reward options at the time of redemption, and the set preference between AIR MILES Cash and AIR MILES Dream accounts. If redeemed with AIR MILES Cash, 95 Cash Miles can be used in-store for $10 towards purchases at participating AIR MILES partners or 95 Cash Miles can be used online for eVouchers for $10 worth of value at participating reward partners. If redeemed for flights, value depends on the current marketplace price of the chosen flight, which will vary based on the destination chosen, date of travel and use of multiple carriers or suppliers. The winner must pay applicable taxes, related transportation fees, governmental levies, excess baggage and other non-ticket costs. The value of AIR MILES Reward Miles used for non-flight Reward options depends on reward options in effect at the time of redemption. Prizes are subject to the Terms and Conditions of the AIR MILES Reward Program as amended from time to time. Prizes are not transferable or convertible to cash and must be accepted as awarded. A maximum of five (5) Prizes will be awarded (one (1) per Participating Region).

Without limiting the generality of any other terms set out in these Official Rules, the following general conditions apply to each Prize: (i) By accepting a Prize, each winner agrees to waive all recourse against the Releasees (as defined below) for any reason whatsoever including if a Prize or a component thereof does not prove satisfactory, either in whole or in part; and (ii) Prizes must be accepted as awarded without substitution, are not transferable, not for resale and have no cash surrender value. The Sponsor reserves the right at any time to: (a) place reasonable restrictions on the availability or use of a Prize or any component thereof; and (b) substitute a Prize or a component thereof for any reason with a Prize or a prize component of equal or greater value, without advanced notice and liability. Limit of one (1) Prize per person during the Contest Period. No compensation will be provided for failure by a confirmed winner to accept a Prize as awarded. The Sponsor gives no representations, warranties or conditions, whether express or implied, in respect of a Prize or any elements of a Prize.

4. PRIZE DRAWS: A random draw for the Prizes (one (1) Prize for each Participating Region) will be made on or about October 10, 2025 (the “Draw Date”), at approximately 10:00 am ET at the offices of Promotion Solutions (the “Independent Contest Organization”) in Oakville, ON from all eligible Entries received by the Contest Closing Date.

The odds of being selected for a Prize depend on the total number of eligible Entries received by the Contest Closing Date in each Participating Region and may vary by Participating Region. The entrants selected in the draws are referred to as each, a “Selected Entrant”, and collectively the “Selected Entrants”. The Selected Entrants will be contacted by email within two (2) business days of the Draw Date. If a Selected Entrant: (a) cannot be reached by email within two (2) business days of being contacted; (b) fails to correctly answer the mathematical skill-testing question (see Rule 5); (c) fails to complete the properly executed Release Form within the specified time (see Rule 5); or, (d) is unable or unwilling to accept a Prize as awarded in full, for any reason, then the Selected Entrant will be disqualified and another entrant will be randomly selected until such time as contact is made by email with a Selected Entrant or there are no more eligible Entries, whichever comes first. It is the entrants’ responsibility to ensure that their information (including a valid email address) associated with their AIR MILES collector number is up to date. The Sponsor will not be responsible for failed attempts to contact a selected entrant. Each Selected Entrant is subject to verification of eligibility by the Sponsor and compliance with the Official Rules before receiving the Prize, and the Sponsor’s decisions in this regard are final and binding.

5. CONFIRMATION OF WINNERS: In order to be confirmed a winner, each Selected Entrant must correctly answer, without assistance of any kind, whether mechanical or otherwise, a mathematical skill-testing question and will be required to complete a Declaration and Release Form (the “Release Form”) confirming compliance with the Official Rules, acceptance of the applicable Prize as awarded, without substitution, and releasing the Sponsor, its dealers, agents, affiliated and related companies,

advertising and promotional agencies, AIR MILES Loyalty Inc., the Independent Contest Organization and their respective shareholders, directors, officers, employees, agents, dealers, representatives, successors and assigns (collectively, the “Releasees”) from any liability in connection with a Prize or this Contest. Release Forms must be completed and submitted within the time period specified on the Release Form or the applicable Prize may be forfeited. Upon receipt and verification, Prizes will be posted directly into the AIR MILES collector account of the confirmed winner within three (3) weeks of verification. To ensure that a winner receives the Prize in their preferred account, the winner should ensure their balance preferences (AIR MILES Cash balance and AIR MILES Dream balance) are set as desired prior to the Prize being posted in their collector account.

6. GENERAL: By entering the Contest, entrants agree to abide by the Official Rules and all decisions of the independent contest organization with respect to any aspect of the Contest. Decisions made by the independent contest organization are final.

7. No correspondence will be entered into except with the Selected Entrants. By entering the Contest, each winner consents to the use of their name and address (city and province), voice, photograph and/or likeness without further remuneration, in any and all media now known or hereinafter developed throughout the world in perpetuity, in connection with any publicity carried out by or on behalf of the Sponsor or AIR MILES Loyalty Inc. in connection with this Contest.

8. This Contest is subject to all applicable federal, provincial and municipal laws and regulations.

9. The Releasees accept no responsibility for loss, damage or claims caused by or resulting from the Contest or acceptance or use of a Prize. The Releasees will not be responsible for late, lost, illegible, incomplete, falsified or destroyed Entries and all such Entries are void. Entries that have been falsified, tampered with or altered are void. The Releasees do not assume any responsibility for incorrect or inaccurate capture of Entry information, technical malfunctions, human or technical error, printing errors, lost, delayed or garbled data or transmissions, omission, interruption, deletion, defect or failures of any telephone or computer lines or networks, computer equipment, software or any combination thereof. Entry material/data that have been tampered with or altered are void. In the event it is determined that an entrant has entered in a fashion not sanctioned by these Official Rules and/or has submitted more than the number of Entries permitted by these Official Rules, the entrant will be disqualified and all of the Entries submitted by the entrant will be disqualified. The use of an invalid email address will disqualify the Entry. Users spamming the same email address will disqualify the Entry. Users using an automated script or program to send to a friend will be disqualified. In the event of a dispute, Entries will be deemed to have been submitted by the authorized account holder of the email address submitted at the time of entry. “Authorized account holder” is defined as the person who is assigned an email address by an internet provider, online service provider, or other organization (e.g. business, educational institute, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. If the identity of an entrant is disputed, the authorized account holder associated with the email accountat the time of Entry will be deemed to be the entrant. The Selected Entrant may be required to provide proof that they are the authorized account holder of the email address associated with the selected Entry name change. The sole determinant of the time for the purposes of a valid Entry in this Contest will be the contest server machine(s).

10. The Sponsor reserves the right to terminate or suspend this Contest or to amend the Official Rules at any time and in any way, without prior notice. Without limiting the foregoing, if, for any reason, the Contest is not capable of running as originally planned, the Sponsor reserves the right to cancel the Contest and conduct a draw from all previously received eligible Entries. The Sponsor and the independent contest organization shall not be held responsible for any problems, errors or negligence that may arise or occur in connection with the Contest.

11. The Sponsor respects each entrant’s right to privacy. Personal information collected from entrants will only be used by the Sponsor to administer the Contest and, only if consent is given at the time of entry, to provide the entrants with information regarding upcoming promotions and/or events from the Sponsor. If entrants provide consent when entering the Contest, entrants consent to the manner of collection, use and disclosure of personal information as set out in the Sponsor’s privacy statement, which is available at: https://www.shell.ca/en_ca/privacy.html

12. Participating Hydration Beverage Products:

®™ Trademarks of AM Royalties Limited Partnership used under license by AIR MILES Loyalty Inc. and Shell Canada Products. The Shell logo is a trademark of Shell Brands International AG. Used under license.