Driven by Purpose, Powered by Partnership

Title: HERO_1 - FIne Cut 2

Duration: 5:55 minutes

Description:
A heartwarming video highlighting Shell’s partnership with Ronald McDonald House Canada, showcasing how volunteers and community support help families stay close to their children receiving specialized medical care far from home.

HERO_1 - FIne Cut 2 Transcript

[Background music plays]

Various structural adaptations of the “Sound of Shell” brand theme play continuously throughout the video. The arrangement opens with light, upbeat strings that establish a sense of forward momentum. As the narrative develops, ambient piano joins the strings, creating a warm and uplifting atmosphere. During more reflective moments, the instrumentation becomes softer and more delicate. As the narrative builds toward its conclusion, the music gradually swells into a rich, majestic orchestral arrangement.

Marcus - Voiceover

Family means everything. I mean, it's why you wake up and go to work. It's why you come home.

Video footage

A close-up camera angle tracks along the side of a silver Ronald McDonald House Alberta shuttle van, showcasing black text on the exterior panel that reads, "This shuttle is proudly driven by volunteers." The camera follows volunteer driver Marcus from behind as he opens a wooden door and walks into the warm, spacious lobby of the Ronald McDonald House.

Marcus

Morning. Hey, Berg family. Did you guys request a shuttle ride?

Video footage

A medium close-up shows a young, blonde boy wearing a grey and white baseball-style shirt standing indoors and looking directly at the camera with a curious expression. Marcus addresses a man in a baseball cap and a woman in a floral shirt carrying a travel mug.

Marcus - Voiceover

Wherever families come from and however far they've traveled, they should always be able to feel supported in their journey. And that's what Ronald McDonald House does.

[Text displays]

Ronald McDonald House Alberta – Calgary House

Video footage

Marcus waves and guides the Berg family, a man, a woman, and two young children, as they exit the front doors of the Ronald McDonald House building. He leads the family down the outdoor stone walkway toward a short flight of stairs equipped with a black metal handrail. A wide shot captures the silver shuttle van departing along a paved driveway under a grey, overcast sky, leaving the large, multi-story Ronald McDonald House facility behind as green evergreen trees frame the scene. Text on the lower third identifies the location.

Ms. Berg

Without the house here, we would not be here together as a family.

[Text displays]

The Berg Family – 115 nights stayed and counting

Video footage

Framed by trees in the background, a medium close-up shot captures Ms. Berg speaking while holding her young, blonde daughter, who has her hair tightly braided and looks off to the side. An interior shot looking back from the front dashboard then captures the Berg family safely buckled into the moving shuttle van, looking out the windows as lower-third text appears on the screen.

Marcus - Voiceover

My name is Marcus and I'm a volunteer shuttle driver with Ronald McDonald House Canada. Families that are living what could be their worst nightmare, it allows them to be together, stay strong, and focus on healing.

Video footage

A side-view shot tracks the silver shuttle van as it drives down a city street, showcasing a colorful patchwork pattern of small houses wrapping across its side panels. The scene cuts to a tight close-up reflection in the side mirror, revealing a focused Marcus watching the road through the glass as rain droplets lightly speckle the window. The camera then transitions to a panning shot as the van speeds past a grass shoulder, transitioning into a rear view that follows the vehicle along a curved road. A tracking shot follows the shuttle as it makes its way down the tree-lined driveway, pulling up toward the colorful blue, yellow, and green facade of the Alberta Children's Hospital. The shuttle van pulls up to the prominent main entrance. A close-up captures the patterned door of the van as it pulls up to the entrance and stops.

Video footage

A close-up continues to focus on the van's sliding door, now open wide, as the Bergs' daughter carefully climbs out of her seat to exit the vehicle, followed by Mr. Berg stepping out into the open air and immediately turning back to speak with Marcus off-camera.

Marcus - Voiceover

It's a very small piece of the puzzle, but it's very important.

Video footage

A close-up shot looks through the front windshield at Marcus behind the wheel, capturing the vibrant colors of the Alberta Children's Hospital entrance through the glass as he departs. The scene then shifts to a first-person point-of-view perspective looking out through the front windshield, tracking the shuttle van as it navigates an open asphalt road toward a distant grey multistory building under an overcast sky.

[Text displays]

Families travel from communities across Canada to access pediatric care. When care is far from home, every kilometre matters.

Video footage

As text dissolves in at frame centre over a dark overlay, the first-person point-of-view perspective continues as the shot moves along the asphalt road before transitioning through a series of cross-dissolves that showcase different travel landscapes across the seasons. The sequence shifts from the overcast city road to a sunny drive heading directly underneath the large green steel arches of a massive truss bridge spanning a wide waterway. The scene then cross-dissolves again to a winter landscape, shifting from a faint overlay of the bridge structure into a clear view of an open highway cutting through snow-covered evergreen forests under a blue sky.

[Text displays]

Ronald McDonald House supports families at 37 program locations across Canada, including 16 houses and 21 Family Rooms inside hospitals.

Split-screen footage

The scene cross-dissolves to a wide panning shot of Ronald McDonald House Manitoba, showcasing its modern grey facade with vibrant primary-colored window frames overlooking a colorful outdoor playground. A vertical split-screen effect then emerges on the right side of the frame to reveal a close-up of the grey exterior wall and the red-and-white heart-in-house logo as a dark informational text overlay fades into view across the screen. This split-screen dynamic transitions to feature a new set of locations, displaying a modern building entrance nestled behind lush green trees on the left and a large white entrance sign reading "Maison Ronald McDonald" with the heart-in-house logo on the right. Another smooth transition reveals the next pairing, showcasing a dark brick building front with the facility name and logo affixed to its facade on the left, alongside a concrete sign for Ronald McDonald House British Columbia beneath a manicured hedge on the right. Finally, the sequence cuts back to a full-frame wide shot of the Calgary facility, tracking the silver shuttle van as it pulls across the driveway and parks at the front entrance under an overcast sky.

Marcus

Hey Tia, I'm Marcus. Did you book a shuttle?

Marcus - Voiceover

When you're a family here, you want to just focus on your family.

Video footage

Marcus walks through the open-concept lobby toward a woman sitting in an armchair, greeting her as he checks if she requested a shuttle ride. The scene then cuts to an outdoor angle following the woman in a maroon sweater as she and Marcus walk down a set of concrete steps. They head toward the driveway together, passing large dark planters as Marcus walks ahead to usher her into the open side door of the colorful, patterned shuttle van.

Tia

I'm using the shuttle today to go visit my nephew.

[Text displays]

Tia – Brennen's Aunt – 191 nights stayed and counting

Video footage

The camera cuts to a medium close-up of a smiling young woman named Tia speaking outside the facility as lower-third text appears on screen.

Marcus - Voiceover

Being a shuttle driver is very rewarding at the end of the day. Hopefully it helps them focus on their healing journey.

Video footage

The scene shifts to Marcus closing the side door of the vehicle as Tia settles in her seat. The transition brings a close-up focus onto Marcus's volunteer ID badge clipped to a lanyard peeking out from under his seatbelt, before the final shot pulls into a profile close-up of his face as he drives, gazing focusedly toward the road ahead.

Tia

I live an hour and a half out of Calgary, so it's really nice having a room at Ronald McDonald House.

Video footage

The scene transitions to an interior shot inside the moving shuttle van, where the camera pulls from a high angle into a medium close-up of Tia looking ahead as she speaks to the off-camera interviewer.

Tia

In my language, [Speaks in traditional language] I am grateful.

Video footage

The camera cuts back to the outdoor medium close-up of Tia as she gently smiles while speaking to camera.

Video footage

The scene cuts back to a close-up of the open shuttle door as Tia gathers her mint-green phone wallet from her lap and steps out of the vehicle, smiling gently as Marcus stands by to assist her. A low-angle exterior shot tracks the silver shuttle van as Marcus drives it away from the colorful green and blue facade of the hospital entrance

Marcus - Voiceover

From the check-in desk…

Video footage

The scene transitions back to the facility as a close-up angle captures the silver paneling of the van, prominently showcasing the red-and-white heart-in-house Ronald McDonald House logo while Marcus steps out and shuts the driver's side door. The camera then shifts to a medium shot following Marcus as he walks away from the parked shuttle van, stepping up the outdoor stone walkway and heading back toward the front entrance of the Ronald McDonald House.

Video footage

An over-the-shoulder shot captures Marcus from behind as he approaches the check-in desk to speak with a smiling, blonde woman seated at the front desk.

Marcus - Voiceover

To the meals, to the shuttle, to the support work around it.

Staff member

So, everyone gets to put on a nice Ronald McDonald House apron.

Video footage

An over-the-shoulder shot captures Marcus and other volunteers listening to a female staff member in a white t-shirt as she gestures while explaining the volunteer duties. She turns to reach for aprons, instructing the group. Finally, the camera cuts to a medium shot of several volunteers smiling as they tie and adjust patterned Ronald McDonald House aprons over white Shell-branded t-shirts.

Marcus - Voiceover

Without the volunteers, a lot of the extra things within the house that make it as special as it is don't happen. It really makes Ronald McDonald House Canada what it is.

Video footage

A close-up shot focuses on the backs of volunteers in white shirts emblazoned with the yellow-and-red Shell logo and the word "VOLUNTEER" printed underneath. The scene cuts to a medium profile shot of a row of volunteers working diligently at a kitchen prep station to chop ingredients. Transitioning downstairs, a sequence captures volunteers lifting and setting up heavy white folding tables in an open area. The setting shifts to a laundry facility, where two female volunteers laugh while standing in front of industrial washers and dryers before the camera pulls back into a wide shot showing the team folding large piles of clean white linens.

[Text displays]

The power of community can make all the difference.

Video footage

On an outdoor brick patio, the camera captures the group of eight Shell volunteers laughing together on a large sectional couch as text fades in at frame center over a dark overlay, while an off-camera person raises a smartphone to take a commemorative photo.

Mike

As a parent myself, this charity speaks volumes to me, because the families that are here are in kind of dire need of help.

[Text displays]

Mike – Fleet Solutions

Video footage

A medium shot captures a male volunteer named Mike using a red tape dispenser to seal a cardboard box alongside a female colleague in a storage area. The camera cuts to a close-up tracking shot focusing on the clear packaging tape being smoothly pressed down onto the seams of the cardboard box. The scene then transitions to an outdoor medium close-up of Mike speaking directly to the camera in an interview style, with a lower-third text overlay appearing on the left side of the frame. The footage cuts inside to a wide shot tracking through a warm, modern communal dining and living area as families gather around tables and a woman walks past wood-paneled columns. Another wide angle reveals a deeper perspective of the vibrant, sunlit dining hall, showing a woman walking across to a children's indoor play section while soft light fixtures glow from the ceiling. The camera then transitions into a long hallway, looking down a brightly lit corridor with wood-paneled accents as a lone individual walks away toward a window at the far end. Finally, the sequence concludes as the camera cuts to a wide shot of a pristine, modern bedroom suite featuring two made beds with crisp white linens, a work desk, and a large window looking out onto lush green trees.

Chantal

I know firsthand what it's like wanting to be as close to your child as possible.

Video footage

A wide interior shot showcases a colorful, underwater-themed children's playroom, featuring vibrant murals of sea creatures and a pirate ship on the walls alongside a round grey rug and interactive play fixtures.

Chantal

I spent just under two months in the NICU when my son was born. I feel incredibly proud to work for an organization that supports something like Ronald McDonald House Canada.

[Text displays]

Chantal – Convenience Retail

Video footage

The camera cuts to a medium close-up of a female volunteer named Chantal speaking directly to the camera in an interview style as lower-third text appears on the left side of the screen. Next, an exterior close-up shot tracks the silver paneling of the van as it moves through traffic, showcasing the black text branding for Ronald McDonald House Alberta. The scene cuts to a wide shot of a standard Shell gas station under an overcast sky, framed by blurry green leaves in the foreground as vehicles sit parked by the fuel pumps. The camera then transitions to a medium angle focusing on the front of the silver shuttle van pulling in at the station, highlighting the vibrant, multi-colored heart-in-house pattern wrapped across its side panels.

[Text displays]

Shell is proud to partner with Ronald McDonald House across Canada, helping families stay together and close to the care their child needs.

Video footage

A tight top-down close-up shows a person's hand inserting a yellow card into the payment slot of a fuel pump terminal. The scene cuts to a close-up of a hand pressing the yellow number 87 regular fuel option button as text fades in at frame center over a dark overlay. The camera pulls back to a medium shot of Marcus holding the fuel nozzle next to the silver shuttle van, and an extreme close-up tracks the nozzle being inserted into the vehicle's gas tank. The setting shifts inside the convenience store to an over-the-shoulder shot of Marcus interacting with a smiling female cashier in a red and yellow Shell uniform at the service counter. The camera continues to look past the counter as Marcus takes a coffee cup, turns around, and begins walking away toward the exit doors. An outdoor shot follows Marcus from behind as he walks past the service window back toward the gas station lane where the silver van is parked under the gas station awning and approaches the back of the vehicle.

Dana

My family has spent time at Ronald McDonald House when our son was diagnosed with cancer at the age of seven.

[Text displays]

Dana – Corporate Relations

Video footage

The camera cuts to a medium close-up of a blonde female volunteer named Dana speaking directly to the camera in an interview style, with a lower-third text overlay appearing on the left side of the screen.

Dana

Having the meals, the toys, the books for the kids and for families, even just a few hours of sleep…

Video footage

A close-up shot focuses on a small whiteboard displaying a handwritten menu for "Sour Cream Cherry Muffin" and "Chocolate Chip Cookie" with directional arrows drawn in pink marker. The scene cuts to a medium shot in the kitchen as Dana and another female volunteer smile while carrying red trays stacked with wrapped baked goods, accompanied by Marcus who stands nearby in a patterned apron. The camera pans to follow Dana from behind, showcasing the large yellow Shell logo on her white shirt as she walks around a dining room table toward a woman holding a toddler. Finally, the sequence shifts to a close-up of the woman in glasses and a headscarf smiling warmly at the camera while holding the young blonde boy, who happily bites into a chocolate chip cookie.

Dana

Knowing that you have a whole community surrounding you gives you the love and support you need.

Video footage

The camera cuts to a medium close-up of Dana continuing her interview before shifting to a low-angle tracking shot of a large, dark grey donor recognition wall adorned with numerous illuminated circular plaques. The camera continues to pan and tilt upwards along the wall, bringing into focus the stylized wooden text mounted on the left side that reads, "Together, we built hope."

Marcus

The strength of families and the resilience of kids going through what they're going through gives me a lot of hope.

[Text displays]

Marcus – Volunteer shuttle driver

Video footage

An interior shot looking back from the first row of the shuttle captures Ms. Berg helping her daughter buckle into her car seat inside the shuttle van while Mr. Berg helps his son do the same in the back row. The camera captures a close-up of Marcus speaking to camera in a warmly lit indoor setting, showing a wooden bookshelf filled with colorful books in the background. A lower-third text overlay appears on the left side of the screen.

Marcus - Voiceover

The kids are powerful. They're the heartbeat.

Video footage

A close-up profile shot captures the Berg's young daughter in her car seat looking out the window of the moving shuttle van with wide, curious eyes. The camera continues to focus on her profile as she blinks, maintaining a look of quiet wonder as the vehicle travels. The scene then cuts to a warm living room area where a young boy interacts with adults near a couch.

Debbie

He loves it here. He likes to go into the playroom, likes to push the buttons on the elevator.

[Text displays]

Boaz – 2 Years Old
Debbie – 31 nights stayed and counting

Video footage

A close-up shot focuses on a young, blonde boy named Boaz nibbling on a cookie as lower-third text appears on the left side of the screen. The camera then transitions to a close-up of the woman in glasses and a headscarf speaking to the off-camera interviewer and breaking into a soft laugh. A new lower-third text overlay appears, identifying her.

Liana

I'm here because of my son, Brennen.

[Text displays]

Liana – Brennen's Mom – 191 nights stayed and counting

Video footage

The camera cuts to a medium close-up of a dark-haired woman named Liana speaking directly to the camera in an interview style as lower-third text appears on the left side of the screen.

Marcus - Voiceover

They just want to be kids and they just want to live life and enjoy it in the moment.

Video footage

A close-up shot focuses on a smartphone held in Liana's hands, showcasing a photo on the screen of her young son, Brennen, lying down in a yellow outfit.

Liana

This was him earlier before I left and he's just dancing.

Marcus - Voiceover

They don't realize it, but they're helping us too. To see them, like, be so strong and resilient…

[Text displays]

Brennen – 5 Years Old

Video footage

The camera pulls into a slightly angled close-up as Liana tilts the smartphone toward herself to scroll through her gallery. She then holds the smartphone screen directly in front of the camera as she plays a video of a five-year-old Brennen moving happily in a hospital bed, while lower-third text appears on the left side of the frame. Marcus speaks in tearful voiceover.

Marcus

it's extremely humbling and it makes you realize that just being together as a family is so important.

Video footage

The camera cuts to a tight close-up profile of an emotional Marcus as he looks off-camera while speaking. The angle then transitions into a direct medium close-up, framing him against the bookshelf as he delivers his message. As Marcus finishes speaking, he smiles, visibly moved.

Interviewer

Why do you like staying here?

Carson

Because my mom is here.

[Text displays]

Carson – 5 Years Old

Video footage

A young boy named Carson sits on his mom's lap, looking directly forward while he rubs his mom's hand as she caresses his cheek. He answers the interviewer's question brightly, then shyly pulls his mom's arm across him and burrows himself in her embrace, leaning back and looking up to smile at his mom as a lower-third text overlay appears on the left side of the screen. His mom, wearing glasses, looks down lovingly at her son, then looks into the shot.

Marcus - Voiceover

It's amazing, the hurdles that people can get over and get through and challenge when they're together as a family and supported.

Video footage

The scene transitions back to the dining area as Ms. Berg stands beside a table in the middle of slipping her cardigan off, turning briefly to quickly rub the top of her young son's head as he stands nearby, chewing and looking up at the camera. Her daughter peeks out from behind the back of a nearby dining chair and also looks up at the camera. The camera tracks from behind the Berg family as Mr. Berg guides his young son towards the exit, while his wife walks ahead. They pass through an interior doorway into a sunlit vestibule lined with large windows, where Marcus is waiting for them. Their daughter wanders off slightly toward a wheelchair parked near the exit doors while Ms. Berg reaches forward to open the glass front doors.

A high-angle close-up shot captures a young girl dressed as Elsa from Frozen sitting at a dining table, holding a cookie and setting down a white paper bag on the table with her other hand. The table holds her toy wand, various dessert cups and a plate with half a sandwich and a slice of cheese. A close-up panning shot captures smiling Shell volunteers as they look down at the little girl in amusement.

Marcus

When they first come in, there's a lot of uncertainty, but a lot of those journeys that I've been a part of have a happy ending to it.

Video footage

A close-up shot captures Carson eating a cookie while held closely by his mom at a dining room table as she smiles into the camera and speaks to someone off-camera, with a little girl looking over her shoulder. The scene then transitions to an over-the-shoulder perspective looking past a Shell volunteer, showing Carson's mom eating a salad while talking and laughing with the volunteer and Carson. Carson stands right beside her in a superhero-patterned t-shirt, clutching his white paper bag and looking around shyly as his mom smiles down at him. Finally, an interior profile shot captures Marcus speaking as he drives the vehicle, briefly turning his head toward the off-camera interviewer.

Marcus

When you don't see them again, it's a feeling of happiness. You want to see them succeed and see them walk out the door. It's amazing. It's why we do this.

Video footage

The camera cuts to a medium close-up of Marcus continuing his interview against the indoor bookshelf backdrop, before transitioning back to the interior shot inside the van as he looks upward into the rearview mirror, smiling warmly at someone in the backseat. The scene cuts to a medium profile shot of Mike leaning forward over his volunteer task, then looking up briefly as he laughs heartily, before shifting to the laundry facility where two female Shell volunteers laugh together while working. Finally, the sequence returns to the indoor interview setup, pulling into a tight close-up of a thoughtful Marcus as he speaks.

Ms. Berg

All the volunteers here and the stay and everything, it's a huge burden off our backs. Thank you isn't a big enough word really. It's absolutely incredible.

Video footage

The scene shifts to a slightly de-saturated close-up shot looking through the front windshield at Marcus as he drives the shuttle van, capturing the heavy reflection of trees stretching across the glass as he briefly checks his passenger side mirror. A panning over-the-shoulder shot focuses on the back of a woman in a cap and a t-shirt featuring the red Ronald McDonald House heart logo as she addresses a semi-circle of Shell volunteers who stand in the lobby listening intently and smiling. The scene cuts to an outdoor medium shot of the Berg family standing outside the facility entrance, with Ms. Berg cradling her sleepy daughter in her arms while Mr. Berg stands alongside them with his hand resting on his young son's shoulder. The camera then transitions to a medium close-up focusing on Ms. Berg as she speaks to the off-camera interviewer, while her braided daughter rests quietly against her shoulder and looks to the side.

Liana

If I'm far away, he's not okay. If I'm close, then he feels like things are going to be okay. He'd probably say thank you for making sure my mom is by me.

Video footage

A close-up shot focusing on the smartphone in Liana's hand transitions as the camera pulls back, capturing her laughing joyfully and gesturing dynamically while holding the device up, before she brings the phone back down into her lap to interact with the screen with a warm smile. A medium close-up captures an emotional Liana as she speaks to the off-camera interviewer, her expression softening into a soft, appreciative smile as she gives a gentle nod.

Mr. Berg

They're all amazing to get a ride with, too.

Video footage

An outdoor medium shot captures Mr. Berg speaking to the off-camera interviewer, briefly looking down emotionally, after which the camera punches into an extreme close-up as he continues speaking with a gentle smile.

Marcus

The sense of community, the sense of family, the sense of togetherness, it's amazing and gives me hope for the future.

Video footage

Inside the shuttle van, a close-up profile shot captures a gently smiling Marcus as he turns his head slowly towards his side window. Back at the facility, the camera pans across the dark grey donor recognition wall, bringing into sharp focus a circular plaque dedicated to "Shell Canada Ltd." alongside other corporate sponsor names. The camera cuts back to the indoor interview setup, capturing a medium close-up of Marcus speaking against the bookshelf backdrop before he stops and smiles gently at the off-camera interviewer. A close-up shot captures Marcus leaning his head forward as he lifts the colorful patterned lanyard over his head to remove it. The shot follows his hands as he hangs the lanyard back onto a display hook. A final close-up focuses on his volunteer badge settling into place alongside rows of other identical red and white volunteer ID cards.

[Text displays]

Because no family should face the road ahead alone.

Video footage

A wide exterior shot showcases the grand front entrance of the multi-story house as text fades in across the center of the screen, while the setting sun peeks directly over the peak of the dark roofline.

[Audio]

Shell brand mnemonic played on keys.

[Text displays]

Because no family should face the road ahead alone.
Shell.ca/RMHCanada
© Shell International Limited 2026

[Animated sequence]

Against a blurred house background, the classic red and yellow Shell Pecten settles at frame center above two lines of text and a website URL, while the red-and-white Ronald McDonald House Canada logo occupies the top right corner and a fine-print copyright line rests along the bottom edge.