Shell LubeAnalyst - Oil Analysis

Title: LubeAnalyst script

Duration: 3:00 minutes

Description:

This video provides an introduction into LubeAnalyst and the service it provides to

businesses in construction, agriculture, mining, and bus and fleet industries.

[Background music plays]

The Sound of Shell adaptation – drum and bass music starts.

[Video footage]

Montage of panning bird’s eye view footage of engineers inspecting and working on

wind turbines against a background of cloud-covered, mountainous terrain.

[Female voice over]

“There’s nothing like it when everything is ticking along. Maintenance is on schedule”

[Video footage]

Extreme wide angle footage, cutting to a closer view, of welders working with heavy

duty construction materials in a subway tunnel site, with sparks flying. Zooming bird’s

eye view of a docked ship. Midview footage of two engineers walking onsite, engaged in

discussion. Low mid angle footage of two engineers looking skywards from the bottom

of a tall circular structure. Panning bird’s eye view of a mining quarry.

[Female voice over]

“Unplanned downtime is kept to a minimum. Your total cost of ownership is under

control.”

[Video footage]

A Caterpillar excavator is seen picking up and loading into a dump truck in a mining

area. Brief low angle close-up of oil being poured by a man from a barrel into a funnel

atop machinery.

[Female voice over]

“But how do you keep things that way?”

[Background music plays]

Music increases in tempo.

[Video footage and animated sequence]

Graphical devices appear and animate onto the screen showing different white-line

icons such as graphs, oil test tube, a tick and a monitor with Shell LubeAnalyst text

displaying against close-up video footage of oil being poured, with a racking focus

technique employed.

[Female voice over]

“Choose Shell LubeAnalyst.”

[Text displays]

Shell LubeAnalyst

[Video footage]

Panning mid angle footage of a man with safety glasses working on a screen in an

engineering environment. Panning close-up of the same man talking to a female

engineer. Video montage of various engineers working with laboratory equipment in a

laboratory environment, close-up shots of pressure valves, a microscope and other

equipment, and panning low-angle footage of an engineer, seen in profile, inspecting a

control panel.

[Female voice over]

“It lets you tap effortlessly into 30 years of Shell expertise in oil diagnosis with millions of

data reference points across thousands of machinery types and applications. Shell

LubeAnalyst makes it quick and simple to check the condition of your oil.”

[Video footage]

Aerial footage of an excavator picking up and transferring sand to a shipping carrier

docked alongside. Mid angle footage of a Shell representative talking to two male

workers, all wearing hard hats and safety glasses, the Shell representative pointing

towards the large pipeline PIG facing them. Tracking reverse view footage of a man,

wearing a hard hat and other safety gear, walking through a warehouse environment

holding an iPad.

[Female voice over]

“So you can get the maximum life out of your lubricants and your equipment and detect

machine wear before it causes major breakdowns.”

[Video footage and animated sequence]

Low mid angle footage of the male worker, wearing safety gear, working at a machinery

control panel with display screen, looking down periodically at an iPad held in one of his

hands, as he presses buttons on the control panel with his other hand. Against this

footage, graphical devices appear and animate onto the screen showing a white-line

moving cog icon displaying at lower frame, alongside supporting text. Next, the moving

cog icon is replaced with a test-tube icon together with liquid droplet icon, again with

supporting text alongside. Finally, the test tube and liquid droplet icons are replaced with

another, depicting three quickly-increasing stacks of coins, with supporting text

alongside.

[Text displays]

40% of samples had signs of degradation

19% of tests recommended remedial action

$20 test could save you thousands

[Female voice over]

“Last year, 40% of samples had signs of degradation. 19% of tests recommended

remedial action. A $20 test could save you thousands.”

[Video footage]

Zooming aerial footage of a factory complex, with camera zooming in from a height to

one section of the complex. Low angle close-up of an Indian male construction worker

talking and smiling, seen in profile, wearing safety glasses, hard hat and Peltor ear

muffs around his neck. Panning bird’s eye view of the factory complex. Panning high

angle footage of a male worker, wearing safety gear, working on a digital display inside

the factory. Bird’s eye view footage of five workers standing together in a paved area of

the factory complex, four of the men shaking hands in pairs as the camera angle pulls

back to a wider view.

[Female voice over]

“One customer said by using Shell LubeAnalyst, it has helped their power company

extend the life of the gear unit, and reduce unplanned downtime, with an estimated

saving of over $700,000.”

[Video footage]

Close-up of a man’s hand controlling the tap on a barrel, allowing lubricant to pour into

the cannister held in his other hand.

[Female voice over]

“Shell LubeAnalyst is easy to use and gives you two flexible options.

[Video footage and animated sequence]

Close-up of a hand holding up a graduated cylinder containing lubricant. Against this

footage, graphical devices appear and animate onto the screen showing a white-line

test tube icon displaying at upper frame left, transitioning to a microscope icon, with

supporting text displaying below.

[Text displays]

1. Send your samples to the lab

[Female voice over]

“One, remote lab testing using our new platform.”

[Video footage and animated sequence]

Close-up in profile of a male worker working at a desk in a factory environment, the

screen facing him displaying the Shell LubeAnalyst homepage. Against this footage,

graphical devices appear and animate onto the screen showing a white-line computer

icon displaying in upper centre frame, with supporting text displaying below.

[Text displays]

2. Use desktop hardware to analyse samples

[Female voice over]

“Two, on-site testing using our new desktop hardware Shell LubeAnalyst Lite.”

[Video footage]

Low angle footage of the male worker working at the computer in the factory

environment, a female worker standing alongside, speaking as she points to the display

screen facing them.

[Female voice over]

“Which gives you results in minutes.”

[Video footage]

Mid angle footage of a male worker, wearing safety gear, standing on a construction

site, looking down at his iPad and tapping on its screen, as a Volvo wheel loader

reverses in the background. Mid-view footage of three laboratory workers, all wearing

lab coats and safety glasses, standing in a laboratory environment; one man holds a

graduated cylinder filled with lubricant up to the light, while the other two workers

standing alongside him are engaged in discussion. Close-up of the lubricant-filled

cylinder held up in the man’s gloved hand. Mid-angle footage of a worker in full safety

gear, working on industrial-scale machinery in a factory environment.

[Female voice over]

“Whichever route you choose, you receive an in-depth, personalized diagnosis on the

condition of your oil and your machinery.”

[Video footage]

High angle footage of a mobile phone held in a hand, the screen displaying engineering

and construction images and data on successive and scrolled pages of the app.

[Female voice over]

“And you can check your reports on our user-friendly website and our soon-to-be-

launched mobile app. It’s hassle-free and paperless.”

[Video footage and animated sequence]

Mid-angle profile footage of an engineer standing, iPad in hand, looking out over the

various illuminated buildings of an industrial complex, seen by night, before looking

down at his iPad, where the screen illuminates his face. Against this footage, graphical

devices appear and animate onto the screen showing a white-line oil test tube icon and

then a graph icon, while text displays between the two icons.

[Text displays]

Advanced algorithms & decades of Shell data

[Female voice over]

“Your diagnosis is based on our advanced algorithms and decades of Shell data from

around the world that’s stored on the Cloud.”

[Video footage]

Low angle close-up of a female worker holding up two graduated glass flasks in her

gloved hands, both flasks filled to approximately a third with clear liquid. Close-up in

profile of two Indian men engaged in discussion in an interior environment, one man

wearing safety gear, including a hard hat with Peltor ear muffs perched on the hard hat,

and the other man smartly dressed, not wearing any safety gear. Low angle close-up of

two males wearing safety gear, including hard hats, safety glasses and ear muffs,

crouched on a factory floor, heads bent. This cuts to a high angle close-up of the men

kneeling next to a steel component, one of the men holding a torch as they inspect the

component.

[Female voice over]

“And because we test all brands of oil, you can benchmark your product accurately and

get recommendations that are exactly tailored to you.”

[Video footage]

High angle close-up of the two men, as before, heads bent over their task, the worker

holding the torch shining it down on the machinery they are inspecting. High angle

footage of a torch being shone down a steel cylinder or pipe in a factory environment.

Wide angle footage of three male workers, all wearing safety gear, including hard hats,

safety glasses and ear muffs, and seen crouched together on a factory floor, engaged in

discussion, while another worker walks past the group in the background, glancing

down at them as he passes. Tracking front view footage of three male workers, all

wearing safety gear, walking along a paved area in an industrial complex while engaged

in discussion.

[Female voice over]

“Insight that will enable you to carry out timely condition-based maintenance, saving you

serious downtime and the productivity and maintenance costs that go with it.”

[Video footage and animated sequence]

Panning low angle close-up of a female worker, wearing safety gear, working on a piece

of laboratory equipment in a laboratory environment. Low angle close-up of two male

workers engaged in animated discussion, against a background of industrial

infrastructure, both wearing safety gear, including hard hats and safety glasses.

Zooming mid angle footage of three male workers, all wearing safety gear that includes

hard hats, safety glasses and ear muffs, heads bent over equipment in a factory

environment as they talk amongst themselves. Against this footage, graphical devices

appear and animate onto the screen showing a white-line icon depicting three stacks of

coins, with supporting text alongside.

[Video footage]

As the icon and text move out of frame, we cut to close-up footage of a Shell-branded

white laboratory coat, worn by a female worker in a laboratory environment. Mid angle

footage of two female workers working in a laboratory environment, both wearing lab

coats, gloves and safety glasses; one woman lifts a lubricant-filled flask from a piece of

laboratory equipment.

[Text displays]

$105M US Dollar

[Female voice over]

“We’ve helped our customers save a documented $105 million US Dollars in the past

ten years.”

[Video footage]

Low angle footage of a female laboratory worker in a laboratory environment lifting a

flask filled with lubricant to the light, shaking it slightly in her gloved hands. Close-up of

the bottom of a glass flask as lubricant is poured into the flask from above. Mid angle

footage of two workers, both wearing safety gear that includes hard hats and safety

glasses, engaged in discussion in a factory environment.

[Female voice over]

“But Shell LubeAnalyst doesn’t just save you on your total cost of ownership.”

[Video footage]

Low angle profile footage of a driver in a truck cab, his hands controlling the steering

wheel as he drives the truck. Tracking high angle footage of two trucks driving abreast

of one another on a multilane highway, approaching the shot, with more trucks visible on

the highway in the background. Low angle close-up of two male workers, both wearing

hard hats and safety glasses, craning their necks as they inspect something in an

outdoor environment.

[Female voice over]

“It saves the headache of overseeing unplanned maintenance.”

[Video footage]

Low angle close-up of machinery running in a factory environment, belts moving

smoothly. Time lapse bird’s eye view of a cityscape by night, tall buildings illuminated

with light, with the light of traffic streaking along the streets below.

[Female voice over]

“And it saves you having to work overtime to make up lost time.”

[Video footage]

Video montage of various groups of two to three workers onsite, and in factory and

office environments, engaged in discussion, gesturing towards plant infrastructure and

machinery, giving thumbs up signals and high fiving one another, drinking coffee

together in an office environment. Slow-motion close-up of a male worker, holding a

clipboard, turning to smile for the camera, while a welder works on machinery in the

background, with sparks flying

[Female voice over]

“So you can get on with what you do best and find much better ways to spend your time

and money.”

[Video footage]

Close-up of a male worker in a factory environment seen removing his hard hat, cutting

to a close-up of a hard hat being placed on a flat surface in the factory environment.

[Female voice over]

“For healthy lubrication and benefits that go with it…”

[Video footage]

Tracking bird’s eye view of two workers wearing safety gear walking side-by-side down

the tracked area of a shipyard alongside which a vessel is docked. Dissolve to white.

[Female voice over]

“Health-check your equipment with LubeAnalyst.”

[Graphic]

Title centred on a white background.

[Text displays]

Shell Lubricants Together anything is possible

[Audio]

The Sound of Shell brand mnemonic on strings.

[Graphic]

Shell Pecten centred on a white background with text displaying below.

[Text displays]