The Power of Shell

Downstream - RVI Evolution Retail site canopy - Istanbul

Why Shell?

Moving forward together

Our Brand

One of the most instantly recognized brands in the world

More than 45,000 service stations in more than 90 countries

A Health, Safety, Security & Environment leader

Our Fuel and Lubricants

World leader in Premium fuels – cutting-edge fuel technologies developed with Ferrari

World leader in sales of branded lubricants – Pennzoil® and Rotella®* T

Our Loyalty Alliance

Long-standing alliance with the most successful loyalty program in Canada, the AIR MILES® reward program

Learn more about the  the AIR MILES® reward program

Our Marketing

World-class convenience store offer - Shell Select program

Best-in-class national TV, radio, print, direct mail and online media advertising

Our Support Team

The employees of Shell share a passion to offer the best products and services – from service to consumers, to improved payment options, to supply reliability, to the fuel itself!

Shell and the Retailers strive to deliver a consistent Customer Value Proposition every day and leverage the Shell brand to its full extent.

Our Vision is to be the Best Fuels Retailer in the World!

Read more in the Power of Shell brochure

A New Business Opportunity

Downstream Customer being served at the Shell Retail site

The Cluster (Multiple-Site) operation

Run your business with one of the world’s leading brands and operate multiple existing Shell retail facilities grouped together to form a Cluster.

A Cluster can range from 2 to 6 locations.

Shell’s new retail business opportunity provides many benefits to a potential Business Operator:

Shell’s proven operating system

Existing structures and businesses to expand your business portfolio

No franchise fee

No capital assets to acquire

Minimal investment with strong return-on-investment potential

Low risk and predictable cash flow operating model

Major maintenance, utilities and insurance paid by Shell

Comprehensive convenience store offer with Shell’s Select program

A complete Retailer training and coaching programs

Business support by a world-class team including a direct relationship with a Shell Territory Manager

Current opportunities and support

Current Opportunities in the provinces of BC, AB, SK, MB and ON

Shell and Scotiabank - bringing more power to your retail business


The Cluster Retailer

Downstream Customer at the Shell Retail site, Beaconsfield, UK, 2009

Maximize your potential

Review the Cluster Retailer requirements to ensure a successful match!

Business Investment

The total investment required ranges from $300,000 to $800,000 and includes:

Ownership of convenience store inventory

Operating capital

Security deposit

Training fee

A referral to a Financial Institution that understands the Shell Cluster program is available as part of the application process.

Your business investment will depend on the number of sites in the Cluster and vary based on site characteristics and geographical location.

Business Experience*

Minimum of 5 years in a front-line management role in the Retail or Service industry with Profit & Loss responsibilities

Management experience with multiple units or direct supervision of 15 employees or more would be considered a strong asset

* Candidate and/or their designated Operator(s) can fulfill the above criteria.

Personal Business Profile

Committed to safety at all levels

Passionate about Customer Service

Strong capacity to interpret financial statements

Executes programs within guidelines and strives to exceed the standards

Lead with the talent to obtain results through others

Has the vision to drive growth

Comfortable with technologies

Communicates well in either English or French

Please note: Ownership of other non-competing businesses is allowed

The Deal

Deliver a consistent Customer Value Proposition every day

As a Cluster Retailer with Shell, you are an independent corporate company that manages the business and all related aspects.

You will bring your skills, business experience, enthusiasm and commitment. Shell supplies the service stations, the fuel, a proven global operating model, a comprehensive Retailer Training program, and ongoing support. In short, we will strive to grow the business!

As an independent Business Operator:

You will receive commission on all fuel sales as well as profit from all convenience store and car wash sales, and can see growth in your first year.

You will be expected to pay agreed royalties to Shell.

You will deliver the Customer Value Proposition as established by Shell.

You own the store inventory and set your own prices up to a maximum. Core product range within the convenience store is defined by Shell.

You grow the business and exceed estimated sales while controlling your costs, and your income will increase as a result.

You employ and manage your own staff.

Your earnings potential will depend on several factors including size, characteristics and location of the Cluster.

Did You Know…

Shell V-Power has been Ferrari’s choice for improved performance for over 60 years.

There are over 45,000 service stations in more than 90 countries

Shell in Canada Firsts

First national fuel company to offer TOP TIER Detergent Gasoline across Canada

First Canadian oil company to completely stop selling leaded gasoline

First toll-free telephone customer service line: the Shell Helps Centre

First major Canadian oil company to open a convenience food store to serve customers better

First Canadian oil company to sell unleaded gasoline: Shell Ultra Unleaded

First self service gasoline stations in Canada

First tunnel car washes in Canada, and still one of the largest car wash operators in the country

First ignition-control ingredient in gasoline: TCP