Drive your business with Shell by your side
From world-class fuels to convenience retail, we’ll give you everything you need to grow revenue, build loyalty and futureproof your forecourt.
Fuels & Lubricants
Reliable performance for your customers
Driven by innovation, global supply chain support, and technical training for dealers, Shell's complete fuel and lubricant offer will keep your customers happy. This will lead to improved customer trust, repeated visits and improved profitability for your business.
The power of Shell fuels
- #1 Premium fuel in Canada with Premium Shell V Power**
- Supported by Shell’s global R&D and testing
- Committed to a low carbon future
- Reliable supply chain and delivery network
Lubricants that go the distance
- Products for every need: Shell Helix, Rimula, Advance and SPIRAX
- Designed to reduce maintenance and extend engine life.
- Trusted by elite motorsports and logistics fleets.
- 300+ Shell scientists behind every formulation
Ready for the future with Shell Recharge
- Reliable hardware and future-ready software
- Integrated with Shell App and loyalty programs
- Boosts footfall and convenience retail sales
Shell Convenience Retail
Focused on convenience, always
Shell’s retail offer is designed to increase basket size, drive dwell time and keep your customers returning. With flexible layouts, global food partners, and our Shell differentiated branded products, such as beverages, snacks, batteries and more, you can tailor the experience of your service station.
Effortless C-Store Excellence with Shell
- Smart back office POS system
- Promo-period specific ready-to-go marketing
- Branded experience in Shell's standard look & feel
Enjoy Exclusive Shell Convenience Advantage
- Access to Shell private label products & offers
- First-to-market deals on Innovation products & their promos
- Increased loyalty through rewards & discounts
- Access to Shell’s best practices and expertise in convenience retailing
Shell Car Wash
- 70% of customers return, globally
- Combine with Shop or fuel promos for higher spend
- Full branding and toolkit provided
- Recognisable, dynamic visual identity
Shell Car Care and Lube Bays
- A full range of lubricants and car care products for quick upsell
- Lube Bay service to attract bikers and fleets
- Full training and layout support for Dealers
- Iconic visual identity to attract Lube Bay footfall
Why Shell works for you
When you work with us, you unlock a full ecosystem of revenue streams, from fuel to food and from EV to lubricants. Everything is backed by our experience and guidance, giving you the support you need to fulfil your ambitions.
Ready to grow with Shell?
Whether you want to boost your retail margins, make the transition to EV or offer world-class fuels, we have the products and services to get you there.
*All figures are accurate as of 2025
**As of Q3 2025, Shell V-Power continues to maintain the #1 Premium position in Canada as per Kent Market share data.