With you for every step of the journey
From day one to long-term growth, we’ll give you expert guidance, systems and on-demand tools designed to help you succeed.
Get set up for success
We’ll give you tailored onboarding, service station branding and layout advice to help you get started. And once you’re live, Shell’s local operations team provides coaching, strategy and insights to keep your business evolving.
Keep customers coming back
Shell’s loyalty ecosystem is proven to drive repeat visits and boost spend. You’ll get access to the Shell App tools, plus incremental volumes through Shell Business Mobility. It all adds up to stronger customer relationships and bigger baskets.
Equip your team for exceptional service
Shell’s People Make the Difference REAL programme helps you build a high-performing, motivated team. With training, measurement and recognition tools included, you’ll empower frontline staff to deliver standout service and build loyalty from the inside out.
Digital tools that increase spend
The Shell App makes it easy for customers to find stations, pay at pump and redeem digital offers, keeping your service station top of mind. It’s gamified for loyalty, designed to drive more visits and bigger baskets.
Smart tech that keeps things running smoothly
Reduce downtime, streamline transactions and futureproof your service station, all with expert support from our global and local tech teams. Plus, Shell’s approved supplier network is at your service, for everything from POS systems to secure dispensers and payment technology.
Tools to manage and grow your business
MarketHub and WorkJam are included as standard for Shell Dealers, with tools to help you run your service station, and your team, more effectively.
MarketHub gives you a one-stop digital portal ordering, reporting and marketing.
WorkJam keeps your frontline team aligned, trained and engaged.
Tap into our fleet network
With thousands of Shell fleet customers across Canada and North America, you'll join a network with access to more loyal customers for steady volumes and repeat visits.
Stand out with marketing support
From national TV and billboard campaigns to in-store promotions, our marketing toolkit helps you attract customers and keep them coming back. You’ll get ready-made promotional materials, loyalty-linked offers and year-round support to make sure you keep turning heads.
Why Shell works for you
From your first day as a Dealer, we’ll give you the tools, people and training you need to make your business a success. We’ll cover everything from onboarding and digital platforms to loyalty, marketing and fleet access so you’ll get all the benefits of a global brand, delivered alongside local teams on the ground.
Get your training
Every Shell Dealer gets access to a comprehensive training programme and a strong support team throughout their journey to make their business stronger.
*All figures are accurate as of 2025