Illuminated Shell service station forecourt at night with fuel pumps for Shell V-Power, AutoGas, and AdBlue, against a dark sky backdrop.

Ready to explore the opportunity?

Becoming a Shell Dealer starts with a conversation; no pressure or commitment. Whether you already own a service station or are just starting out, we’ll help you understand what’s possible.

Register your interest

What the process looks like

Let’s connect

Submit our short form, or send us an email at Independent.Retailer@shell.com, and we'll be in touch.

Intro chat and due diligence

Reference and credit checks, service station and asset review

Define the relationship

We’ll talk through Shell’s offer, investment levels and potential support needed

Agree terms

Review and sign your Shell Retailer Agreement

Training and onboarding

You and your team get full induction and setup

Go live

Your service station is branded, activated and ready for customers

Two Shell service station staff in red and yellow uniforms smile as they walk across the forecourt, with one waving towards customers near the fuel pumps.

Got questions?

We’re here to answer them. Take a look at our frequently asked questions to find out more.

Read FAQs

Start your journey with Shell

We’re here to help you explore the possibilities.

Register your interest

*All figures are accurate as of 2025