The Power of Shell

Downstream - RVI Evolution Retail site canopy - Istanbul

Why Shell?

Moving forward together

Our Brand

  • One of the most instantly recognized brands in the world
  • More than 45,000 service stations in more than 90 countries
  • A Health, Safety, Security & Environment leader

Our Fuel and Lubricants

  • World leader in Premium fuels (V-Power) – cutting-edge fuel technologies developed with Ferrari
  • World leader in sales of branded lubricants – Pennzoil® and Rotella®* T, Quaker State®
  • Click here to learn more about our fuels

Our Loyalty Alliance

Our Marketing

  • Best-in-class national TV, radio, print, direct mail and online media advertising (Including Facebook, Twitter)

Our Support Team

Shell provides extensive support both on the Technical & Customer service side to make your business easy. You’re not alone.

Shell and its Dealers strive to deliver a consistent Customer Value Proposition every day and leverage the Shell brand to its full extent.

A New Business Opportunity

As an Independent Dealer, you will bring your skills, business experience, enthusiasm and commitment. Shell supplies the fuel, a proven global operating model, a comprehensive Dealer Training program, and ongoing support. In short, we will strive to grow the business together!

As an Independent Dealer:

  • You employ and manage your own staff.
  • Your earnings potential will depend on several factors including, but not limited to the size and offerings at your site, as well as its location.
  • Fuel is supplied to you at a predetermined price and in turn you sell the fuel at a price determined by you at what makes proper business sense in your market

The Shell Dealer

Business Investment

To brand your independently owned gas station and convenience store with the Shell brand, you must either:

Own or lease an existing retail gasoline facility (including building, assets and land) or

Own or lease a vacant property, be willing to invest capital in the construction of a new retail gasoline facility (including building, assets and land)

Your business investment will depend on several factors including, but not limited to the size, location and planned site offering (including size of c-store, car wash, retail operations etc).

Ideal Independent Dealer Profile

Committed to safety

Passionate about Customer Service

Strong capacity to interpret financial statements

Executes programs within guidelines and strives to exceed the standards

Skilled at obtaining results through others

Has the vision to drive growth

Comfortable with technology

Communicates well in English

Experience within retail petroleum industry is an asset

The Deal

Shell Canada does business with over 260 Dealer sites across Canada and has been doing so for many years.

We offer a competitive package, which includes:

Retailer Supply Agreement

Relationship is directly with Shell

Rebate may be offered, based on volume purchased

One of the most instantly recognized brands in the world

Dedicated Territory Manager that works with you to grow your business

Extensive Business Support, allowing you to focus on your business

Strategic partnership with AIR MILES®†, Canada’s #1 loyalty program

Mass and targeted marketing campaigns, directing customers to your site 

Did You Know…

Shell V-Power has been Ferrari's choice for improved performance for over 60 years.

There are over 45,000 service stations in more than 90 countries

Shell in Canada Firsts

First national fuel company to offer TOP TIER Detergent Gasoline across Canada

First Canadian oil company to completely stop selling leaded gasoline

First toll-free telephone customer service line: the Shell Helps Centre

First major Canadian oil company to open a convenience food store to serve customers better

First Canadian oil company to sell unleaded gasoline: Shell Ultra Unleaded

First self service gasoline stations in Canada

First tunnel car washes in Canada, and still one of the largest car wash operators in the country

First ignition-control ingredient in gasoline: TCP